VIDEO: Martin Scorcese Directs Chanel Ad

Posted by Robin Paulson Categories: Fashion Designers, Health & Beauty, News, Videos,

You know that a fashion house has staying power when it can enlist the directorial skills of an Oscar winner like Martin Scorcese. Such was the case with Chanel, who hired Scorcese to direct a commercial for its men’s fragrance, Bleu de Chanel.

While the French actor Gaspard Ulliel captivates most of my attention, I can’t help but compare it to David Lynch’s gig for Dior. With Lynch, at least you still saw his signature touch in the video. Scorcese’s, while much shorter in length, looked more like the typical run-of-the-mill fragrance spot. Even Frank Miller made an interesting take on Gucci’s perfume!

Read More | Huffington Post

Orlando Bloom Fronts Hugo Boss

Posted by Andru Edwards Categories: Celebrities, Fashion Designers, Health & Beauty, Models, News,

Looks like Miranda Kerr isn’t the only supermodel in her relationship: Orlando Bloom is the newest celebrity face for Hugo Boss.

The actor will front the campaign for the company’s latest men’s fragrance Orange and Orlando is excited about his new role: “Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to.”

Sienna Miller is the face of the women’s version of the scent, which was launched last year and has become a huge success.

This is not Orlando’s first foray into modeling. In 2007, he appeared on late-night Japanese TV to promote the Uno brand of cosmetics maker Shiseido, with a two-minute Sci-Fi themed commercial to start the product’s marketing campaign.

Gucci Girl Evan Rachel Wood

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

True Blood star Evan Rachel Wood has become the face of Gucci’s new perfume.

The 21-year-old actress will front the campaign for the Italian fashion house’s latest female fragrance and Gucci creative director Frida Giannini thinks she is the ideal choice.

“I chose Evan Rachel Wood as she has very strong character. She’s young, but rising and influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Frida says she was inspired to sign Evan after seeing her on the big screen as her confidence oozes through: “Evan Rachel Wood is such a talented and beautiful actress. I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation.”

Exact details about Evan’s debut for the brand have yet to be revealed.

Read More | WWD

Alexa Chung For Lacoste

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, Models, News,

Former model Alexa Chung has become the latest face of Lacoste.

The TV presenter is to front a new campaign for the sportswear brand’s new female fragrance, which is set to be launched next January. The adverts will be the first of Lacoste’s to feature a female celebrity face, and sources believe Alexa will do the brand justice.

“Alexa will be perfect in the role and will bring a new audience to the Lacoste product,” a source said.

The 26-year-old beauty is in huge demand in the fashion world at the moment and currently fronts Pepe Jean’s Spring/Summer 2010 campaign as well as having a Mulberry bag named after her. In February, Alexa also launched her debut clothing collection for store Madewell.

“Madewell’s vision is kind of the same as mine. They like laid back styles, they like kind of relaxed clothes - classic, timeless things. So when they asked to collaborate, it was a perfect fit,” she said, commenting on the designs.
The collection had a heavy 60s influence with tea dresses, denim, high waisted skirts and velvet. She also insisted on bringing some British style to the assortment with the pairing of socks and sandals.

Fergie Becomes Outspoken

Posted by Robin Paulson Categories: Celebrities, Health & Beauty, News, Sales,

Apparently it’s a rite of passage in the music industry to bottle up a scent and slap one’s name on it these days. Fergie is the latest of the celebrities to do so, having teamed up with Avon to produce her fragrance called Outspoken.

“From my music to my wardrobe, my style is all about speaking up and making a statement. Outspoken definitely turns heads, but it also lets your true personality shine through.”

Although the product won’t hit stores until September, the Black Eyed Peas singer has released some teaser promotional images to prompt fans’ anticipation. Can anyone resist an ad like that?

Read More | People

Dior Names Natalie Portman as New Face of Parfums

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

Actress Natalie Portman has been named as the new spokesmodel for Parfums Christian Dior.

The 28 year-old signed a deal with the French fashion house to front a new campaign - the first time she has represented a fragrance and cosmetics brand.

“We are extremely excited to have Miss Portman embody our house. She will symbolize with grace the values of luxury and the glamour of Dior,” Claude Martinez, president and chief executive officer of Parfums Christian Dior, said.

It is not yet known which project Natalie - who follows in the footsteps of Sharon Stone, Charlize Theron, Jude Law and Monica Bellucci - will be involved in. Despite her striking beauty, Natalie recently admitted she is concerned about losing her looks after seeing so many aging actresses struggle.

“You see people who were stars five years ago and already they’re waning. As actresses approach 40, it starts becoming really, really difficult.”

Halle Berry Reveals New Perfume

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News, Sales,

Halle Berry is launching her third new fragrance.

The Oscar-winning beauty has joined forces with cosmetics giant Coty to produce her new “floral” perfume Reveal. The 43-year-old admits she has been surprised by the success of her perfume range so far - her debut scent Halle by Halle Berry was launched last year and Pure Orchid just five months ago - and wanted to expand it further because she loves wearing different fragrances.

“I’ve always wanted to have my own scent. When I was younger, I never wanted to smell like every other girl in class. Even as an adult, I’d mix different perfumes together. Some days it would be great and people would say, ‘Oh, what fragrance is that?’ And I would say, ‘Well, it’s about five different ones!’”

Steve Mormoris, senior vice president of global marketing at Coty, said, “Halle is an actress and a very emotional person - she loves art and beauty, and she’s a great creator. Halle’s fragrances resonate with the consumer much more than we thought. We are double in size.”

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Marc Jacobs Loves Sexual Connotations

Posted by Andru Edwards Categories: Fashion Designers, Health & Beauty, Models, News,

Fashion designer (and now occasional model) Marc Jacobs loves how the name of his new fragrance has a “sexual connotation.”

The designer is to release his latest men’s scent, entitled Bang, in July and is a huge fan of its moniker because it sounds so intimate and has different meanings.

“The name came to me first. We had been approached by Coty to do another men’s scent - we did one many years ago - and I was in the gym, and the name Bang came to me. As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process - Bang was the catalyst for how this fragrance came to be. You’re drawn to try it, to experience it.”

Jacobs appears almost naked in the advertising campaign for the fragrance and although he was initially reluctant to strip off, he was persuaded to do so by his business partner Robert Duffy:

Click to continue reading Marc Jacobs Loves Sexual Connotations

Jessica Simpson Smells Provocative

Posted by Andru Edwards Categories: Celebrities, News, Sales,

Jessica Simpson‘s new fragrance is “provocative.”

The singer-and-actress is releasing her third scent, entitled Fancy Nights, and says it is the perfect perfume to wear on an evening out: “It is a deeper, richer scent - more provocative.”

The spicy scent includes warm notes of bergamot and Egyptian papyrus blended with Indonesian patchouli, Bulgarian red rose and night-blooming jasmine, and Jessica believes it showcases a different side to her personality. She told People, “A fragrance can lead you deeper into a mood. Fancy Nights gives me the chance to express a more romantic side of my personality.”

The 29-year-old beauty’s last fragrance, Fancy Love, was inspired by being in a romantic relationship. Vince Camuto - CEO and founder of the Camuto Group, which holds the global license for all Jessica’s brands - said, “Jessica loves the feeling of being in love, she is a romantic girl. The fragrance was inspired by love. And she’s inspired by love.”

While she was dating ex-boyfriend Tony Romo - whom she split with last year - Jessica revealed she wanted to pay tribute to her relationship by launching a perfume: “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.”
Jessica’s debut scent, Fancy, was released in 2008.

Beyonce Knowles is Selling the Heat

Posted by Andru Edwards Categories: Celebrities,

Beyonce Knowles has already sold $3 million worth of her fragrance in the US in just one month.

During one in-store appearance in New York, 72,000 bottles of the singer’s scent - released in February - were purchased. That made Heat, an exclusive to Macy’s, the department store’s number one brand.

Beyonce previously stated that the scent - a mix of magnolia, neroli and blush peach scents - and has received a lot of positive reaction.

“I’m so happy with it. I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments,” she said. “They makers have tests, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!’”

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