Marc Jacobs to Sell Fragrance for Tweets
Posted by Robin Paulson Categories: Fashion Shows, Health & Beauty, News, Sales,
Who needs cash when you have a Twitter account?
So says execs for the upcoming Marc Jacobs pop-up shop for New York Fashion Week, anyway. Appropriately titled the Daisy Marc Jacobs Tweet Shop, the company will offer visitors goods in exchange for Twitter, Instagram, and Facebook posts with the hashtag "#MJDaisyChain." So while it may be considered free by American monetary standards, the Marc Jacobs products will be paid for with social networking fare.
The shop - which will be open from February 7 to February 9 - comes complete with a lounge, a Daisy photo booth (for your Instagram, of course!), drinks, and Wi-Fi (naturally).
Additionally, "he most creative social media posts" will win Marc Jacobs accessories throughout the day. Sounds like a good deal for any fashionista!
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