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Alexander Wang to Launch Essentials Range
Posted by Andru Edwards Categories: Fashion Designers, News, Sales,
American fashion designer Alexander Wang is to launch a new clothing line.
The 24-year-old has already had great success with his debut range, T, and will now expand his empire by unveiling a collection of “essentials,” which will be launched later this year.
“After last season we started looking at our carry-over business, what our customers come back for again and again. There’s also this perception that we’re very young. Going to trunk shows, women always say, ‘Oh my gosh, I love your brand.’ This is our way of being more democratic.”
The collection will initially consist of three pairs of trousers, two jackets and a flat-front shirt and will be different from his T line, which comprises luxury T-shirts. Wang, whose first store will open later this year, said, “T is very casual and easy. I don’t want to say the new line is based on tailoring or business attire, but they’re two different focuses.”
Wang recently said his rise to success has been “mind-blowing”:
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