Calvin Klein Launches New Brand

Posted by Andru Edwards Categories: Fashion Designers, Health & Beauty, News,

Calvin Klein is to turn its CK One fragrance into a global lifestyle brand. The fashion house is keen to attract a younger customer base so will launch jeans, underwear and swimwear at more affordable prices, thought to be around 15 to 20 percent lower than Calvin Klein Jeans and Underwear.

“I think it could be bigger than CK Calvin Klein. CK is our bridge division in apparel and accessories, which we operate only in Europe and Asia at this time. By the price positioning of bridge, there is some limitation on how big that business can be. The focus and concept of ck one is young and sexy, and to some degree price-driven. The price points are lower than in bridge, and this is a global launch, which gives CK One the opportunity to be a much bigger business over time,” said Calvin Klein Inc’s president and CEO Tom Murry.

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Calvin Klein Girl Zoe Saldana

Posted by Andru Edwards Categories: Celebrities, Fashion Designers, Health & Beauty, Models, News,

Actress and newly-engaged Zoe Saldana has been named as the new face and body of Calvin Klein underwear.

The Avatar star - who is already a global ambassador for Avon cosmetics - will be seen in the iconic designer’s Envy advertising campaign and is looking forward to her new role. 

“Calvin Klein has always put forth such beautifully executed campaigns. It’s very exciting for to be associated with such an iconic, globally recognized brand.”

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Quote of the Day: Calvin Klein’s Kellan Lutz on His Older Fans

Posted by Veronica Santiago Categories: Celebrities, Models,

“I have my mom’s best friends proposing. Some are actually quite attractive, so I might hold on to those numbers and emails that are quite flattering.”

-New Moon star and Calvin Klein model Kellan Lutz joking (?) about some of the new members in his fan base.

(Make sure to check out other notable quotes.)

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