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Abercrombie & Fitch Corporation Apologizes for CEO’s Remarks

Abercrombie & Fitch models with CEO Mike Jeffries inset

If you want a thing done well, do it yourself. Especially when your CEO is Mike Jeffries.

Because the Abercrombie & Fitch CEO's unapologetic apology over his controversial, exclusionary comments was received poorly (not surprisingly) and exacerbated the current online anti-Abercrombie campaigns, the folks at corporate decided to take matters into their own hands. Prompted by 18-year-old Benjamin O'Keefe's - an eating disorder survivor who began the Change.org petition urging the clothing company to expand its women's sizing - online action, executives at Abercrombie & Fitch met with the teenager and members of the National Eating Disorder Association in order to discuss changes in the company.

Click to continue reading Abercrombie & Fitch Corporation Apologizes for CEO’s Remarks

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