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Marc Jacobs Loves Sexual Connotations
Posted by Andru Edwards Categories: Fashion Designers, Health & Beauty, Models, News,
Fashion designer (and now occasional model) Marc Jacobs loves how the name of his new fragrance has a “sexual connotation.”
The designer is to release his latest men’s scent, entitled Bang, in July and is a huge fan of its moniker because it sounds so intimate and has different meanings.
“The name came to me first. We had been approached by Coty to do another men’s scent - we did one many years ago - and I was in the gym, and the name Bang came to me. As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process - Bang was the catalyst for how this fragrance came to be. You’re drawn to try it, to experience it.”
Jacobs appears almost naked in the advertising campaign for the fragrance and although he was initially reluctant to strip off, he was persuaded to do so by his business partner Robert Duffy:
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