Actress-turned-model Megan Fox is the new face of Giorgio Armani Cosmetics.

The stunning actress - who has previously advertised for Emporio Armani underwear and Armani Jeans - will appear in the advertising campaign for the brand later this year, replacing model Lara Stone.

Naturally, Fox was thrilled to be asked: “Mr. Armani is an iconic visionary for all things fashion. I’m honored to be associated with him and part of this campaign.”

The 24-year-old beauty was chosen by the designer because of her striking good looks and engaging personality. “Megan embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength,” a spokesperson said.

The beauty campaign was photographed by Craig McDean, with make-up by Linda Cantello.