Lana Del Rey is set to become the new face of H&M.

The "Video Games" singer - who already has a Mulberry bag named after her - is said to be in the middle of shooting a campaign for the Swedish high street store, with the ads being revealed later this year.

"She's shooting an H&M campaign in New York," a source said.

Earlier this year, luxury label Mulberry created a bag in her honor and she admits it was a dream come true: "I love the design, it's a perfect mix between old school Hollywood and contemporary style. It's an honor that such a classic and prestigious brand would name a bag after me."

"We wanted to design a gorgeous bag that reflected Lana Del Rey's style and beauty so we thought the bag should be simple and structured yet relevant for now and recognisable instantly as a classic Mulberry piece. We wanted it to be functional with an uptown twist as Lana is such a wonderful uptown girl herself; its shape implies structure yet it has gorgeous squidgeablity!" Mulberry creative director Emma Hill added.