Had Don Draper brought Joan Holloway to his London Fog meeting last season, the Mad Men character might have spared everyone a little time (and a Sal Romano some hotel embarrassment)—but better late then never, right?

In this real-life campaign for the outerwear company, actress Christina Hendricks adds sex appeal to the classic trench coats the company is known for.

“London Fog is a classic brand, which I love. It also ties into Mad Men — we used London Fog in the show and this was a nice way to tie everything together,” the company’s new celebrity spokesmodel said. “The trench is such an iconic shape for men and women. It worked in the 1960s and it works now.”

Of course, just about anything works on Christina – which is why Brian McFayden is probably somewhere drooling like an idiot right now.