Treading right behind Hayden Christensen for Lacoste and Justin Timberlake for Givenchy, Enrique Iglesias lends his famous face to the men’s fragrance Azzaro Pour Homme.

Steven Klein shot the campaign; if the rest of it is anything like this image, I would say that they were clearly going for a modern-day Don Juan look. The fragrance is expected to sell in selected Macy’s stores.

To me, this is nothing new for Enrique—doesn’t he look like this in all of his videos?