Musician-turned-reality star Adam Levine is going against what he previously condemned on Twitter: creating his own fragrance.

“I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward," he wrote on Twitter back in 2011. While he is unlikely to kill himself over his own ban, it would be nice if there were fewer celebrity fragrances!

The Maroon 5 frontman's eponymous fragrance line will include both men's and women's products with prices ranging between $35 and $65.

And what is the source of his inspiration? “I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to," Levine said.

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