A Problem with Previews

I’m going to assume that anybody taking the time to read about comics online is familiar with Previews, that strange hybrid of retailer catalog and consumer buying guide (and major publisher propaganda piece) put out on a monthly basis that contains the full range of items filling your local comic shop’s shelves.

I use Previews sort of like I used to use TV Guide back in the day when that was just a weekly pamphlet: it allows me to more or less keep tabs on the goings-on of hundreds of series without having to either purchase or read every single thing that comes out, which is way beyond my budgetary means.

But in order for this to work for me—and, I’d say, for retailers looking to gauge interest in a title—both the art and the copy for each solicit really has to grab you. And this is my current quibble… which is probably less with Previews than it is with whoever’s handling copy for Image Comics, but details, shmetails. Accompanying the cover of issue 58 of Invincible is the following text:

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