Katy Perry Signs Pepsi Deal
Posted by Andru Edwards Categories: Movies, Music, Television,
Katy Perry has agreed a deal with Pepsi to promote her concert movie.
The "Firework" hitmaker's Part of Me 3D concert film will be promoted by the soft drinks firm in a series of advertisements across radio, TV, print and online media ahead of its release on July 5. As part of the deal, fans will be given the chance to win tickets to the world premiere of the film - which will be streamed live online by Pepsi - in Los Angeles, at which Katy will perform.
"Pepsi is one of the world's leading brands, and this integrated partnership provides an incredible platform for us to build fan anticipation to see this exciting glimpse into Katy's world when the movie comes to theaters this summer," said LeeAnne Stables, an executive for Paramount.
As well as chronicling Katy's 2010 and 2011 California Dreams tour, the movie also features a series of backstage clips and sees the star speak candidly on a range of subjects, including her religious upbringing and her struggle to find success. A teaser trailer for the film also included glimpses of newspaper headlines detailing her split from husband Russell Brand in December.
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VIDEO: VIP Breakdown Interviews Kevin Bacon
Posted by Veronica Santiago Categories: Movies, Charity, Videos,
Followers of VIP Breakdown, you are now (kinda) two degrees away from Kevin Bacon.
We recently had an opportunity to speak to the well-connected actor about his pair of wins for the HBO movie Taking Chance and his acceptance speech at the Screen Actors Guild Awards. We also got his thoughts about possibly acting with wife Kyra Sedgwick on her show The Closer and his feelings about his daughter (Sosie Bacon) joining the business.
Additionally, we had a chance to learn about the “Pepsi Refresh Project.” Bacon - who was honored with the Joel Siegel Award for his philanthropy work through his Six Degrees foundation - has teamed up with the company to support others wanting to have a positive impact. Through 2010, people can vote on and/or submit charitable ideas that are in need of funding. By year’s end, Pepsi will award more than $20 million in grants for ideas that “will refresh the world and lead to positive change.”
You can find more information on the Pepsi Refresh Project here.
VIDEO: The Moment Michael Jackson’s Hair Lit on Fire
Posted by Veronica Santiago Categories: Music, Videos,
Was this the moment that started Michael Jackson‘s reported addiction to drugs?
Back in 1984, the King of Pop and his brothers filmed a commercial for Pepsi. Although earlier takes went off without a flaw, a sixth take went horribly wrong.
The exclusive footage obtained by Us Weekly shows the terrifying moment when poorly timed pyrotechnics set Jackson’s hair on fire. Unaware of the flames, the singer continued performing for several moments. He was later rushed by others on scene.
Jackson - who ultimately received 2nd and 3rd degree burns as a result of that incident - was prescribed a number of medications to deal with the pain.
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| Us Weekly
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