Lady Gaga at the center of tea company endorsement bidding war
Posted by Andru Edwards Categories: Music,
Lady Gaga is at the center of a bidding war by tea firms who want her to be the face of their drink.
The ‘Alejandro’ singer - who is well known for her love of the hot beverage - is reportedly being pursued by several major companies who want her to be their brand ambassador.
So far, distinguished English firm Twinings is the most determined to bag the contract with the eccentric pop star.
They’ve made a lucrative offer to her management and have also instructed expert tea makers to invent a new oriental flavor especially for Gaga which they hope will appeal to her fans and younger drinkers around the globe. A source told The Sun newspaper “Her management have received a load of offers from major tea companies but Twinings are the frontrunners. They want to launch a new tea with her face on it. Names like The Taste Of Gaga are being batted about. The idea is to have tasting sessions in which she would participate. The tasters are coming up with a tea with an oriental flavor. They want to market tea to a new, younger generation - particularly in America. Gaga is making drinking tea cool again.”
The 24-year-old star - real name Stefani Germanotta - is often pictured sipping tea from her favourite cup and saucer set and rarely travels anywhere without it. She threw a huge tantrum last year when she lost the teacup. She accidentally left the blue flowered cup at a restaurant in London’s Metropolitan Hotel and sent a taxi on a $53 round trip from her suite at Blakes Hotel to collect it. A source said: “She kicked up a fuss and demanded someone get her cup and saucer back. She wouldn’t drink out of anything else. It just looked like any other cup and saucer and said ‘Made in China’ on the bottom. It seemed a lot of fuss over nothing.”
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AT&T Pulls Plug on Tiger Woods Sponsorship
Posted by K.C. Morgan Categories: Sports,
AT&T has joined a long line of sponsors who no longer desire the endorsement of Tiger Woods.
Accenture and Gillette, two of the golfer’s biggest sponsors, also pulled their support in the wake of the media firestorm that currently surrounds Woods.
AT&T hasn’t offered an official statement regarding why they decided to ditch the golf star…but the truth is, they don’t really need to.
Read More 
| E! Online
Why is Jessica Simpson Reinventing Herself?
Posted by K.C. Morgan Categories: Music, Breaking News,
Still attempting to make her new image seem genuine, Jessica Simpson has signed on to endorse a Texas-brewed beer. People, it just doesn’t get much more country than that.
Simpson is set to be the new face of Stampede Light Plus, as made by the Dallas-based Stampede Brewing Company. Other than the reflected glory and ability to say she’s really a country gal, Jessica will also get a 15% share of the brewing company.
In a statement, Simpson said she is “always looking for ways to diversify my portfolio with good ideas and good people.”
Click to continue reading Why is Jessica Simpson Reinventing Herself?
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