Katy Perry Signs Pepsi Deal
Posted by Andru Edwards Categories: Movies, Music, Television,
Katy Perry has agreed a deal with Pepsi to promote her concert movie.
The "Firework" hitmaker's Part of Me 3D concert film will be promoted by the soft drinks firm in a series of advertisements across radio, TV, print and online media ahead of its release on July 5. As part of the deal, fans will be given the chance to win tickets to the world premiere of the film - which will be streamed live online by Pepsi - in Los Angeles, at which Katy will perform.
"Pepsi is one of the world's leading brands, and this integrated partnership provides an incredible platform for us to build fan anticipation to see this exciting glimpse into Katy's world when the movie comes to theaters this summer," said LeeAnne Stables, an executive for Paramount.
As well as chronicling Katy's 2010 and 2011 California Dreams tour, the movie also features a series of backstage clips and sees the star speak candidly on a range of subjects, including her religious upbringing and her struggle to find success. A teaser trailer for the film also included glimpses of newspaper headlines detailing her split from husband Russell Brand in December.
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Gap Proceeds with Jennifer Hudson Ad Spots
Posted by K.C. Morgan Categories: Movies, Music, Photos,
The day after Halloween, the Christmas season began. It will not end until January (decorations and store returns linger for days after the actual event). And since retailers are constantly trying to skip Halloween altogether and start the buy-friendly holiday as early as September, the Gap has moved ahead with their ad campaign. In the ads, potential customers will see a smiling, red-swathed Jennifer Hudson spreading her holiday spirit. For some viewers, it feels at odds with Hudson’s tragic personal tragedy.
Could the Gap really be this tacky?
Never worry, holiday shoppers, this mega retailer would never step into a potential PR landmine without covering all the bases. A rep for the chain has confirmed that Jennifer Hudson herself approved the use of her image, even at this upsetting time.
“She said she wanted to be a part of it and that we should move forward,” said Gap spokesperson Olive Doyne, who added that Hudson was given the option of backing out of the campaign completely. The Oscar-winning actress was photographed for the spots last July.
You can see her, part of the “Shine Your Own Star” campaign, smiling from magazines, newspapers and billboards throughout this shopping season. Several other stars are also part of the campaign.
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| E! Online
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