There’s just something about GQ that makes people want to bare all.

Late last year, Jennifer Aniston caused a stir when she wore nothing but a tie for the magazine’s cover. Now a Austrian fashionista is getting in on the act.

For GQ‘s July issue, Bruno (a.k.a. Sacha Baron Cohen) treats the readers to fashion and grooming tips…and a lot of skin. While this stunt may not top the incident with Eminem at the MTV Movie Awards, it’s still hard to look away.

You can view more pictures from the photo spread here.