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Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability
Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Marketing,
We are here at the 2006 Blog Business Summit in Seattle. Dave Taylor just took the stage to give his keynote.
9:00 AM: Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.
9:03: Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.
9:04: What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren’t finding you.
9:05: No one really understands what the best practices of blogging really are - they are case by case. If you can’t be found, you’re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn’t show up as a search result, they’re dead.
