One of the keys to a successful site is the text you place on it. Personally, I am a stickler for spelling and grammar. One thing that I liked about this article is that it points out that what you say is just half of it - it’s also how you say it. The way you arrange the text on your site can be the difference between a success and a failure. Here’s a snippet:

Be direct. If you sell software, call it software and describe exactly what it does. Fluff like “The enterprise management solution leading in value, implementation and functionality” tells the reader nothing. (BTW, I pulled that from a real site.)

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