11:30: TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.

11:35: Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.

11:38: Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.

11:43: Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.

11:49: Password-protected blogs are an option, which is great for private communication or corporate blogs.

11:56: Dave goes on to show the TypePad interface and posts a blog post right from the stage.