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NBC Down about $250 Million on Olympics Tally

Posted by K.C. Morgan Categories: Prime Time, Reality, Specials, Sports, NBC, News, Ratings,

2010 Olympics LogoRatings went up for the (which were last broadcast in 2006), but NBC is still down about $250 million.

According to recent estimates, NBC parent General Electric raked in a cool $800 million on the televised event, but after NBC shelled out $820 mill for rights alone, the network is in the red.

Maybe they should have tried to get the Super Bowl away from FOX instead.

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TV on DVD: April 13, 2010

2010 Winter OlympicsHere are some of the options available this Tuesday:

  • 2010 Winter Olympics
  • Alias Smith and Jones (Seasons 2 & 3)
  • Dallas (Season 13)
  • Emergency! (Season 6)
  • Faces of America (PBS Series)
  • Haunted (Complete Series)
  • The Lovers & Friends Show (Seasons 1 & 2)
  • The Official Inaugural Celebration
  • Tom and Jerry Tales (Season 1)
  • When They Cry (Complete Box Set)

Make sure to also check out the DVD and Blu-ray film options for this week.

Read More | Amazon

Thursday Ratings: Olympics Coverage Skates to Victory

American Idol‘s first results show of the season wasn’t strong enough to compete with the action in Vancouver. Coverage of the women’s figure skating finals helped NBC defeat FOX in the viewers and demos once again.

Yu-Na Kim in the Winter Olympics8pm

  • The (22.5 million, 5.8/16 in 18-49) fell 2.8 million from last Thursday.
  • Approximately 17.8 million watched the first four eliminations on (6.4/17).
  • (11.5 million, 3.7/10) only lost 400,000.
  • (1.1/3) ended its run with 3.9 million.
  • * (1.7 milion, 0.7/2) remained steady.

Click to continue reading Thursday Ratings: Olympics Coverage Skates to Victory

Read More | Variety

Wednesday Ratings: Idol Takes Back the Night

American Idol may have lost to the Winter Olympics last Wednesday, but there is no way the program would let that happen two weeks in a row. Yesterday’s performances from the Top 12 men helped the program take back the viewers and the demos.

Todrick Hall on American Idol8pm

Click to continue reading Wednesday Ratings: Idol Takes Back the Night

Read More | Variety

Tuesday Ratings: Lost Raises Its Game

Okay, so it didn’t make a significant jump. But given the music and sports competition, Lost should be happy with its slight bump last night. It’s all about the little things, right?

Joannie Rochette at the Vancouver Olympics8pm

  • Approximately 24 million watched ladies’ night on (8.9/22 in 18-49).
  • The (6.1/17) had 22.1 million doing triple Axels.
  • * (11.5 million, 2.3/6) did about the same.
  • * (4.4 million, 1.6/4) added on 200,000.
  • * (0.3/1) settled for 780,500.

Click to continue reading Tuesday Ratings: Lost Raises Its Game

Read More | Variety

Monday Ratings: Minor Slip for Winter Games

Are viewers simply not interested in ice dancing? Or were they simply caught up in The Bachelor? Whatever the reason, last night’s coverage got beat by 2006’s Torino games for the first time since the Vancouver edition started.

Vancouver Olympics8pm

Click to continue reading Monday Ratings: Minor Slip for Winter Games

Read More | Variety

Sunday Ratings: Undercover Boss Jumps Over the Competition

CBS chose wisely when they picked their post-Super Bowl time slot winner. Outside of the sports competition on NBC, the action during the 9:00 time slot was clearly on CBS. New reality series Undercover Boss had the best viewers and demos of the night.

Undercover Boss8pm

Click to continue reading Sunday Ratings: Undercover Boss Jumps Over the Competition


Thursday Ratings: Past Life Plunges to Its Death

Wondering why Past Life was just canceled after only three episodes? Look at last night’s numbers. The program - which started with an 8.3 million debut - lost 5 million in just two weeks.

Past Life8pm

  • Approximately 25.3 million (7.1/19 in 18-49) watched Wednesday’s coverage of the .
  • (11.9 million, 3.9/11) saw 2.2 million leave the island.
  • * (5.7 million, 1.6/4) gave up 2.4 million.
  • (4.3 million, 1.1/3) slipped by 1.4 million.
  • * (0.7/2) sucked in 1.7 million.

Click to continue reading Thursday Ratings: Past Life Plunges to Its Death

Read More | Variety

Wednesday Ratings: Idol’s Win Streak Ends

As Avatar recently proved—some records are made to be broken. Last night, American Idol tasted something it hadn’t sampled in some time: defeat. For the first time in six years, the reality show was beaten its own time slot.

Shaun White in the Vancouver Olympics8pm

Click to continue reading Wednesday Ratings: Idol’s Win Streak Ends

Read More | Variety

Tuesday Ratings: Idol Wins the Gold Medal

High-flying snowboard action on NBC couldn’t keep the singing voices at FOX quiet. Last night’s American Idol managed to beat the Winter Olympics coverage at its own ratings game.

Lost8pm

  • Approximately 23.6 million watched the nail-biting drama on (9.1/22 in 18-49).
  • coverage (5.4/14 in 18-49) pulled in 20.4 million.
  • * (2.3/6) scored 11.6 million.
  • * (1.5/4) recapped 4.2 million
  • * (900,000, 0.4/1) did about the same.

Click to continue reading Tuesday Ratings: Idol Wins the Gold Medal

Read More | Variety

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