At the Google I/O conference in May, many Android phone vendors and U.S. wireless carriers made a long-awaited promise: From then on, any new Android phone would receive timely OS updates for at least 18 months following launch, as part of the then newly christened Google Update Alliance.
The back story: If you own an Android phone, you may have watched with frustration as a new version of the OS hit the market. It's almost never clear if your phone will ever get that upgrade—unlike with iOS or Windows Phones, which always get all upgrades (providing they meet the right hardware requirements). With Android, it seems to depend on the phone vendor, the specific model, the wireless carrier, the Android version itself, and whether Google sent the carrier an inflatable plastic food product as a token of its appreciation that week. Worse—and much to our chagrin—sometimes vendors make promises to customers before the sale that they don't keep once you own the phone.
Many factors contribute to this. But custom versions of Android are the key culprit, either thanks to vendor-specific enhancements (like HTC Sense, Motorola MotoBlur, and Samsung's TouchWiz, though LG, Pantech, Casio, and other vendors do it too), or carrier-specific enhancements of a more dubious nature (such as unnecessary preloaded bloatware and changes to default apps). These changes require many programming hours not just to make in the first place, but to also support and upgrade down the road—resources the carrier would rather throw at making new phones to sell you.
So the Google Update Alliance was a breath of fresh air. It sounded like everyone would finally come together, streamline their OS update timelines, and stop jerking around their customers. The thing is, while the Google Update Alliance ended up being one of the biggest stories to come out of Google I/O, we've heard almost nothing about it since then. You can bet we weren't just going to forget about it and pretend it never happened—especially after the release of Google Android 4.0 (Ice Cream Sandwich), which is a huge leap in UI design and overall performance.