Golden Arches Coming to Your GPS

If you’ve always longed to know graphically on your GPS screen where the nearest McDonald’s is (and you know you have), your wish will soon be a reality. Tele Atlas, one of the major suppliers of GPS data, announced today they are adding a McDonald’s branded icon to its expanding list of brand icons viewable on your GPS screen when you are in a given area.

These icons, said Tele Atlas, “give end users the choice to instantly identify nearby services based on well-known business logos”. In addition to McDonald’s other brand icons available on Tele Atlas maps include Wendy’s Old Fashioned Hamburgers restaurants; Chevron, Phillips 66, Shell Oil Company and Texaco gas stations; Comfort Inn, Doubletree, Hilton Hotels, Holiday Inn Hotels - Resorts and Motel 6 lodging facilities; and Circuit City, Comp USA, FedEx Kinkos, Target and Wal-Mart retail stores.

Read More | Tele Atlas Press Release