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Monday July 31, 2006 2:04 pm

Golden Arches Coming to Your GPS

Posted by Nino Marchetti Categories: Corporate News, GPS

McDonald'sIf you’ve always longed to know graphically on your GPS screen where the nearest McDonald’s is (and you know you have), your wish will soon be a reality. Tele Atlas, one of the major suppliers of GPS data, announced today they are adding a McDonald’s branded icon to its expanding list of brand icons viewable on your GPS screen when you are in a given area.

These icons, said Tele Atlas, “give end users the choice to instantly identify nearby services based on well-known business logos”. In addition to McDonald’s other brand icons available on Tele Atlas maps include Wendy’s Old Fashioned Hamburgers restaurants; Chevron, Phillips 66, Shell Oil Company and Texaco gas stations; Comfort Inn, Doubletree, Hilton Hotels, Holiday Inn Hotels - Resorts and Motel 6 lodging facilities; and Circuit City, Comp USA, FedEx Kinkos, Target and Wal-Mart retail stores.

Read More | Tele Atlas Press Release

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