On Gear Live: Apple Changes the Mac Forever, iOS 14, and more w/ Guest Mark Gurman!

Latest Gear Live Videos

Thursday July 7, 2005 5:47 am

Seven Tips For Writing Copy For The Web

Posted by Andru Edwards Categories:

One of the keys to a successful site is the text you place on it. Personally, I am a stickler for spelling and grammar. One thing that I liked about this article is that it points out that what you say is just half of it - it’s also how you say it. The way you arrange the text on your site can be the difference between a success and a failure. Here’s a snippet:

Be direct. If you sell software, call it software and describe exactly what it does. Fluff like “The enterprise management solution leading in value, implementation and functionality” tells the reader nothing. (BTW, I pulled that from a real site.)
So true, it hurts. For all seven tips on writing web copy, check out GreenEye Wire.


  • Related Tags:



Commenting is not available in this channel entry.