Apple May Lower Price for TV Show Downloads

Despite a severed relationship with NBC Universal, Apple is supposedly considering lowered prices for iTunes users.  (Lack of pricing flexibility had been a point of contention in the NBC failed negotiations).  Currently, downloads of television shows cost $1.99/each.  If changes are made, consumers may soon pay only $0.99 for song and episode purchases.

It’s expected that many entertainment companies will balk at the proposal fearing slashed prices would hurt their bottom line.  Why would fans still purchase boxed-set DVDs if packaging a season online proves more cost-effective?  But Apple conversely believes that reducing prices would actually boost revenue for all parties involved. 

There’s no indication at this time when or if this strategy may ever take effect.

Read More | Variety