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Lexus CinePrint ad uses iPad to merge print and digital to promote 2013 Lexus ES (video!)
Posted by Jason Diaz Categories: Apple, Handhelds, Misc. Tech, Transportation,
Lexus calls it CinePrint, we call it brilliant. The luxury auto maker has created a very nifty interactive marketing ad, which utilizes a user's iPad to bring a 2013 Lexus ES to life in a magazine. From a marketing standpoint, the illustration is very impressive and gets the reader involved in the process of merging print and video. This is surely lacking when just reading a static page or watching a traditional car commercial on TV, at which point we usually just turn the page or tune out. It's still an ad, but it's pretty freaking cool. Check out the video after the break.
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Chevy and GM agree to replace our faulty 2012 Volt with new 2013 model!
Posted by Andru Edwards Categories: Editorial, Features, Transportation,
Remember our 2012 Chevy Volt that failed while driving and almost got me in an accident? We updated the story with the details about trying to work with Chevy and GM to get a replacement Volt since we no longer felt safe driving the one we had. After all, it had been in the shop for repairs every two weeks since we had picked it up the first time. Well, we are please to report that Chevrolet and General Motors did right by us, and agreed to replace our 2012 Volt with a newer, similarly-equipped 2013 model. Since this was a lease, it was a bit more complicated than a simple trade. Instead, we did what's called a VIN swap. The result? We keep the same lease terms and paperwork, with the VIN being the only change on the documents. It took a while since the 2013 Chevy Volt wasn't available until very recently, and once it arrived, we needed to wait for all the paperwork to be completed. Still, it was worth the wait. Stay tuned for our 2013 Chevy Volt review.
NYC taxi driver returns over $13,000 in lost gadgets to forgetful owner
Posted by Andru Edwards Categories: Misc. Tech, Transportation,
Have you ever left anything in a cab? We know plenty who've lost iPhone and Android devices, tablets, laptops, and other expensive gadgetry, but Casey Neistat accidentally left over $13,000 in expensive technology in his taxi. After going through the frustrating process of filing reports with the taxi company, making calls, and getting a police report filed, he wondered if he'd get his stuff back at all. Seriously, how likely is it that you leave something expensive in a taxi and expect to get it back? Normally the item is found by another passenger, or the taxi driver himself, and then disappears for good. Not this time.
Click to continue reading NYC taxi driver returns over $13,000 in lost gadgets to forgetful owner
Lindsay Lohan Involved in Another Car Crash
Posted by Andru Edwards Categories: Movies, Television, Child Stars,
Lindsay Lohan has been involved in a car accident. The actress got behind the wheel of her black Porsche Panamera after a shopping trip in Beverly Hills, California on Wednesday. While she was driving down the popular Sunset Boulevard, Lindsay reportedly tapped the back of a silver Mustang that wasn't moving.
A woman in the Mustang said, "We were sitting at a light and somebody hit us." The female claimed a male passenger in Lindsay's car apologized and left his phone number, before telling her they had to keep going because paparazzi were following them.
Click to continue reading Lindsay Lohan Involved in Another Car Crash
How Ford measures space in the new Ford Escape using ping pong balls
Posted by Andru Edwards Categories: Design, Transportation,
This week Ford unveiled its unique approach to measuring the interior space of its new Escape vehicle. The company didn't do away with the more conventional methods, as the ping pong measurement accompanied high-tech laser-scanned CAD renderings as well.
So, why ping pong balls? As vehicle interiors have become more modern, there are a lot more curves and swooping areas in a vehicle. Umbrella holders tucked away in the door, for example, make it more difficult to use the traditional tape measure. So the Vehicle Architecture team headed by Eric Jackson came up with the unorthodox approach.
Click to continue reading How Ford measures space in the new Ford Escape using ping pong balls
Update: Dealing with Chevy for resolution on faulty Volt that put me in harm’s way
Posted by Andru Edwards Categories: Editorial, Features, Transportation,
In case you missed it, earlier this week we detailed how the Chevy Volt malfunctioned and nearly caused a high-speed collission while we were driving it. We've had plenty of readers writing in to ask for an update on the Chevy Volt fisaco that we've found ourselves embroiled in. We definitely planned on hitting you guys with an update on how Chevrolet and General Motors address the situation that we're facing once all was said and done, but since it's taking a bit longer than we'd hoped, and since there have been a couple of new developments, we figured we'd do an interim report.
Before we get into some of the good, we've gotta say right up front that dealing with Chevy/GM as a corporate entity has been frustrating. It seems that it's goal is to tell us that there is nothing they can do, with the hope that this will just go away, rather than doing whatever it can to ease the concerns of a customer who's done nothing but praise it's flagship product all the way up until it put us in harms way. More on that later.
How my Chevy Volt almost got me seriously injured (or killed)
Posted by Andru Edwards Categories: Features, Product Reviews, Transportation,
Update 1: We're trying to deal with Chevy to get resolution that both us and the dealer believes to be the best option. GM would rather us forget about everything, it seems.
We've been keeping tabs on the Chevy Volt ever since the electric vehicle was unveiled in September 2008. We covered the 230 MPG announcement, and were on-hand for the introduction of the OnStar Mobile Integration announcement which showed how you would be able to send commands from your smartphone directly to your Volt (and other OnStar-equipped vehicles) remotely. While there were other pure EVs out there, the maximum range would leave some stranded without any other option but getting towed while the Volt had a gas tank that could run a generator to continue creating electric power even when the pure electric battery ran out. The Volt, in our minds, was the car of the near-future. Until EV range is bumped high enough to never cause charge anxiety, Chevy's flagship EV provided the best trade-off. So we leased one. That's where things started to go very wrong.
Click to continue reading How my Chevy Volt almost got me seriously injured (or killed)
Kim Kardashian Buys Kanye West a Car For His Birthday
Posted by Andru Edwards Categories: Music, Television, Dating, Birthdays,
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The rapper - who turned 35 yesterday - had the Lamborghini Aventador LP 700-4 purchased for him in Los Angeles, according to TMZ.com. Kanye, however, has not been able to enjoy his luxurious gift yet as he is working in Ireland on the Watch the Throne tour with Jay-Z.
Apparently Kim made a video recording of the vehicle to show him and planned to screen the clip of it being delivered after flying out to join him in the country.
Kanye recently launched an expletive-filled tirade against a fan during his performance in Paris during the European tour. The "All Of The Lights" hitmaker was furious when an audience member shone a laser pen in his direction at the show in France, causing the US star to order the man to "chill the f**k out" or be thrown out of the venue.
Chevy Volt owner has gone 4,000 miles between fill-ups
Posted by Andru Edwards Categories: Transportation, Videos,
See that guy up there? His name is Noble, and the last time he filled up his gas tank was 4,000 miles ago. How can that be? He drives a Chevy Volt, which he calls "the best vehicle he's ever driven." A fully charged Volt can drive for about 35-40 miles before switching over to a gas-powered electric engine (similar to a hybrid vehicle.) So if you rarely (or never) run out of electric power, you'll never touch the gas in the tank. Check out the video below for more from Noble himself.
Click to continue reading Chevy Volt owner has gone 4,000 miles between fill-ups
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| Chevrolet Voltage
Cadillac XTS buyers will get iPads pre-loaded with CUE tutorials
Posted by Andru Edwards Categories: Apple, Handhelds, Software, Transportation,
If you're planning on picking up Cadillac's new flagship vehicle this summer, the XTS, and you're also considering picking up an iPad, you'll wanna wait on that tablet purchase. In an effort to help new XTS buyers get familiar with the new Cadillac CUE infotainment system, the company is going to be throwing in an iPad with the purchase of each XTS sedan. The tablet will come preloaded with interactive manuals and tutorials that show off and explain all the features that CUE has to offer.
Apps that will be preloaded include OnStar RemoteLink, MyCadillac, and a custom app that specifically teaches buyers about the new CUE infotainment system. Check out a preview of Cadillac CUE that we shot, below.
Click to continue reading Cadillac XTS buyers will get iPads pre-loaded with CUE tutorials
