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Lexus CinePrint ad uses iPad to merge print and digital to promote 2013 Lexus ES (video!)

Lexus calls it CinePrint, we call it brilliant. The luxury auto maker has created a very nifty interactive marketing ad, which utilizes a user's iPad to bring a 2013 Lexus ES to life in a magazine. From a marketing standpoint, the illustration is very impressive and gets the reader involved in the process of merging print and video. This is surely lacking when just reading a static page or watching a traditional car commercial on TV, at which point we usually just turn the page or tune out. It's still an ad, but it's pretty freaking cool. Check out the video after the break.

Click to continue reading Lexus CinePrint ad uses iPad to merge print and digital to promote 2013 Lexus ES (video!)


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Lexus GS growing into a family of vehicles

Posted by Andrey Malskiy Categories: Transportation, Videos

Along with the likes of Volkswagen, Honda, and Cadillac, Lexus is heading to the Super Bowl. The Lexus ad features the newly redesigned GS series, which is aimed to compete with the BMW 5 Series and Mercedes-Benz E-Class; to which we say good luck. That said, the new redesign is rather sexy.

The commercial (which can be seen after the jump) is rather sci-fi-ish and features the GS locked in a container. The Lexus eventually breaks free, and at the end of the commercial there are four container boxes lit up while the narrator states, “this is just the beginning.”

This leads us to ask the question ‘what next up from Lexus?’ Toyota recently expanded its Prius family, which led us to believe the GS family will be expecting new additions. Lexus announced on its website that there will be a hybrid option along with an F-tuned option (which is geared to compete with the BMW M5.) This being so only accounts for three containers of mystery, that is if you include the GS 350 apart of the four. So what remains to be answered is what will be the forth family member in the GS line-up?

Click to continue reading Lexus GS growing into a family of vehicles


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