Fashion model-turned-entrepreneur Heidi Klum has launched her debut fashion collection in New York.

The German supermodel wore one of her own dresses to the launch of the range in conjunction with New Balance - which includes tunics, tops and leggings - although she is most proud of the basics the set provides.

“Finding and making the perfect basic is a major challenge, and I think with this collection we rose up to that challenge. I think this collection does achieve that perfect blend of versatility and uniqueness.”

The 37-year-old beauty claims she is “excited” to be selling the range on Amazon.com because she loves the stress free atmosphere of online shopping: “I love the convenience of shopping online on my own time and having packages delivered to my doorstep - it doesn’t get much easier than that.”

Vice President of Amazon Cathy Beaudoin also believes the range will be popular with mothers as Heidi knows what it is they need. “Like so many of our customers, Heidi is a busy mum who cares about fashion and ease in equal measure. The line is amazing - gorgeous fabrics, incredibly styled - and we’re thrilled to be launching it in the Amazon Clothing Store.”