I just read a great example of how to not grow your company and maintain good rapport with potential clients. Unfortunately, I have seen it too many times. If you are trying to sell a product or service, you need to know that you will more than likely not be the only one selling it. Based on this fact, you will win some - and you will lose some. The key is to be gracious in defeat. If you are trying to pitch to someone, and they choose a competitor, always let them know that you appreciated their consideration of your services. You never know - they may choose to go with you in the future. Whatever you do, do not become another statistic:

One finalist in the process replied with a snide comment to me after I informed the firm that I was moving forward with someone else. I thanked him for his time, and he replied with a curt email that read, simply:

“even though you wasted it.”

That’s simply bad form.

As you can imaging, this service provider will not be getting a return call - no matter how good his work may be.

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