I happened upon 24 Hour Laundry today after someone pointed me in their direction, and gave the blog a read. My first thought was “Why are they talking about something that they aren’t going to talk about yet?” What I mean is, 24 Hour Laundry’s latest post tells us what the service is not rather than what it actually is. Now, I know that is a way to build hype and keep the casuals coming back in anticipations - but why not just tell us what is going on? In all honesty, I think that this approach may actually deter folks. My approach is to keep quiet until I am ready to launch - but once I get to that point, I go full steam ahead. In talking to a colleague about this earlier, I was told to check out Mark Fletcher’s comments on 24 Hour Laundry. I was glad to see that someone agreed with my thought process. Give it a read to see what I mean. EDIT: Someone else agrees as well.

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