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Friday March 20, 2009 5:32 pm

Thursday Ratings: Wins for Both CBS, ABC

College sports coverage proved to be both a winner and loser for CBS last night. Although the NCAA tournament didn’t earn the network another double win last night, the court action did score a tie in the demos with ABC. (The Alphabet was the sole winner with the viewers.)

Private Practice's Taye Diggs8pm

  • (10.2 million, 3.0/9 in 18-49) raised 600,000.
  • CBS’ basketball coverage (3.5/10) scored 9.4 million.
  • (7.6 million, 2.1/6) picked up 400,000.
  • (6.4 million, 2.4/8) improved by 2 million; a repeat of (4.6 million, 2.0/6) did better than the Kath finale.
  • (3.3 million. 1.4/4) lost 400,000.

Read More | Hollywood Reporter

9pm

10pm

  • (10 million, 3.6/10 in 18-49) treated another 900,000.
  • (9.5 million, 3.3/9) gave up 1.2 million.

*denotes repeat

(You can review last Thurday’s ratings here.)

Gallery: Thursday Ratings: Wins for Both CBS, ABC

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