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Monday February 23, 2009 5:29 pm

Sunday Ratings: Oscars Rebound from Record-Low

Posted by Veronica Santiago Categories: Award Shows, ABC, Ratings,

Yesterday’s tradition-breaking awards ceremony paid off nicely for ABC. Hugh Jackman instead of a comedian as host? Previous award winners presenting the acting categories? Both were gambles that contributed to the telecast’s ratings rebound.

Hugh Jackman at the 81st Annual Academy Awards

  • The 81st Annual Academy Awards drew in 36.3 million viewers. That’s up from last year’s record low (32 million) when No Country for Old Men won Best Film.
  • The broadcast became the third smallest Oscars ceremony ever. (The 2003 telecast - Chicago‘s year - comes in behind at 33 million.)
  • Despite it’s ranking in Academy history, the event was the most-watched entertainment program since the 2007 Oscars. That includes episodes of American Idol.
  • The broadcast also had the best demos (12.1 in 18-49) for any entertainment-related program since Idol in February 2008.


Read More | Variety



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