The NBC series Conviction, which follows a band of idealistic, young, and photogenic attorneys, will premiere March 3rd - unless you’re an iTunes user - in which case, you can watch it right now.

NBC says it will offer the premiere episode of “Conviction” as a free download on the Apple music-and-video service, beginning Tuesday (Feb. 21) and running until the show’s debut. After the show premieres, episodes will be available for the standard iTunes price of $1.99 each.

“We believe we have a youthful and energetic cast that should appeal to a new audience that is increasingly comfortable with this downloadable format as a viewing option,” NBC CEO Jeff Zucker says. “The multi-platform efforts are a buzz-generator for certain shows such as ‘Conviction,’ and we want to proactively reach out to these viewers.”

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