Latest Gear Live Videos
San Francisco Welcomes David Beckham’s Sexy Ad
Posted by Veronica Santiago Categories: Sports, Clothing, Style, Photos,
Last night, the ladies and gents of San Francisco got front row seats to the most appealing thing ever seen at Macy’s.
The Emporio Armani banner - featuring David Beckham in the brand’s underwear - unfurled in front of a large group of gawkers who had no immediate plans to purchase the product…and probably never will. But that’s so nice of Armani to try anyway.
You can more find gratuitous shots of Beckham in his briefs after the jump.
Click to continue reading San Francisco Welcomes David Beckham’s Sexy Ad
New York Magazine
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The CW Fails to Sell, Continues With Youth
Posted by Robin Paulson Categories: Action, Comedy, Drama, Kids, Prime Time, The CW, America’s Next Top Model, Heroes, Lost, The CW, Cancellations, News, Ratings,
Not only do television stations have to deal with battling technology nowadays, but they also have been fighting another war when it comes to selling ads. Unfortunately for the CW, it seems to be losing quite a bit on both fronts, selling nearly 40% less of prime time ads than they did the previous year.
The drop in sales is not merely from the drop in ratings this year (down 23%)—in actuality, it may be largely due to the fact that the troubled station has cut down its programming from 15 to 10 hours a week, eliminating Sunday night from their lineup. Marketing was, however, able to sell 8% more in ad prices compared to last year, solely relying upon its appeal to younger audiences with shows like Gossip Girl, America’s Next Top Model, and the upcoming Beverly Hills 90210 remake. With their break from WWE, the CW will have to pray that more pre-teen girls jump on board to watching their shows to cover the lack of ratings pull Smackdown received.
Click to continue reading The CW Fails to Sell, Continues With Youth
Los Angeles Times
TiVo Literally Counts Top Ten Super Bowl Spots
Posted by Sheila Franklin Categories: Editorial, Home Entertainment, Misc. Tech, Videos,
While there are plenty of top ten lists on the Net reporting the popularity of Super Bowl commercials, TiVo has an actual way of gauging which of the exact spots are literally watched the most by viewers. We chatted with Todd Juenger, Vice President of Audience Research and Measurement, who gave us his top 10 list in terms of the most viewed during the event. That list and our interview with Todd, including all you ever wanted to know about TiVo accumulating data and what it means, after the jump.
Click to continue reading TiVo Literally Counts Top Ten Super Bowl Spots
Read More 
| TiVo
My Top Five Super Bowl Commercials
Posted by Veronica Santiago Categories: Sports, FOX, Video,
Sadly, there were very few moments from last night’s Super Bowl that I will remember in the weeks to come. (That is, of course, not including the wild game itself.) But here are five commercials that did give me a good chuckle:
Update: These (really) were not placed in any particular order.
1) The Doritos ‘Mouse Trap’ commercial
Click to continue reading My Top Five Super Bowl Commercials
PDFs to Become Mini-Billboards
Posted by Sheila Franklin Categories: Corporate News, Misc. Tech,
Thanks to an agreement between Yahoo and Adobe, PDFs will no longer be advertisement-free. Legally termed “Ads for Adobe PDF Powered by Yahoo,” it is currently in its beta phase. The ads will be located on an adjacent panel and if clicked will open a new window. So far the service is only being used for pay-per-click text and is free for publishers, who can also block up to 200 urls if they don’t want it on selected files. On the upside, readers may now be able to obtain files that were formerly available for a charge or not provided online.
Read More | Daily Tech
Name That Commercial’s Tune
Posted by Veronica Santiago Categories: Music, Commercials,
As frequently as I use my Tivo, there always seems to be a ad or two that somehow manages to get past me. And much to husband’s dismay, I’ll can easily find myself singing the commercial tune all day long. These are the ones that have been driving me (and probably millions of others) delightfully batty over the past few weeks:
Commercial: iPod Nano commercial
Description: You catch glimpses of a video on different colored iPods.
Song lyrics: One Two Three Four/ Tell me that you love me more/ Sleepless long nights/ That is what my youth was for/ Old teenage hopes are alive at your door/ Left you with nothing but they want some more/ Oh, you’re changing your heart/ Oh, You know who you are
Song name: ‘1234’
Performer: Feist
Commercial: JCPenney commercial (“Magic”)
Description: Strange, magical things surround women wearing JCPenney clothing.
Song lyrics: Life inside the music box aint easy/ The malots hit the gears are always turning/ and everyone inside the mechanism/ is yearning to get out.
Song name: ‘Music Box’
Performer: Regina Spektor
Commercial: Journey Diamond Jewelry commercial (“Sleeping Beauty”)
Description: Man gives his wife a diamond necklace while she’s sleeping.
Song lyrics: How can I tell you that I love you, I love you/ I long to tell you that I’m always thinking of you/ But I can’t think of right words to say.
Song name: ‘How Can I Tell You’
Performer: Cat Stevens was the song’s original performer, but the 30-second cover for the commercial was done by Chan Marshall (who also performs under the name Cat Power). Unfortunately, her version is not currently available for purchase…she only recorded a snippet of the full song.
Commercial: Old Navy commercial (“Sweaters”)
Description: Woman getting through her day with different sweaters.
Song lyrics: If you are chilly, here take my sweater/ Cuz I love the way you call me baby/ And you take me the way I am.
Song name: ‘The Way I Am’
Performer: Ingrid Michaelson
Zune Ad Gets Noticed
Posted by Sheila Franklin Categories: Handhelds, Misc. Tech, Music, Portable Audio / Video,
With all the attention given to Apple these days, we thought it was only fair that we give a few props to another creative company. Zune aficionados are probably already aware of the awesome video artwork on Zune Arts, but if you are not, then you missed out on some fine animation. The Association of Independent Commercial Producers liked their Zune “Monster” spot so much that they have included it in this year’s Art & Technique of the American Commercial Show. You can find dates and locations of showings on the AICP site.
Read More | Zune
