Sidhe Interactive, a game development company in Wellington, New Zealand, has won the contract to make Jackass (the American TV series) into a video game. Founded in 1997 by kiwis Stuart Middleton, Mario Wynands, and Tyrone McAuley, the company built a solid reputation mainly by developing franchise titles, including a popular rugby league series. Last year Sidhe released its first independent title, called Gripshift, which was well-received in the video game industry. The success gave the firm a confidence boost. Now Sidhe’s hard work is finally starting to pay off. Its solid track record has helped the small company succeed in a market dominated by huge conglomerates.