Hedi Slimane Returning to YSL Branding

Posted by Andru Edwards Categories: Fashion Designers, News,

Hedi Slimane is to take Yves Saint Laurent back to its "original branding."

The fashion house's new creative director - who announced yesterday the brand will be renamed Saint Laurent Paris - plans to use the same fonts and similar nomenclature used in the 1960s as part of a bid to push forward while remaining true to the iconic company's heritage.

"This is to restore the house to its truth, purity and essence - and taking it into a new era while respecting the original principles and ideals," a spokesperson added of the return to original branding.

The Yves Saint Laurent name will continue to be used for "institutional" purposes, and the YSL logo will remain the same as its original 1961 version.
The changes have the backing of Yves Saint Laurent's former partner Pierre Bergé, who is pleased that previous creative director Stefano Pilati has been replaced.

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Hedi Slimane to Debut First YSL Collection to Buyers Only

Posted by Andru Edwards Categories: Fashion Designers, Fashion Shows,

Hedi Slimane will debut his first Yves Saint Laurent collection to buyers only.

The French designer - who was named as the French fashion house's new creative director in March, replacing Stefano Pilati - has invited buyers to see his spring menswear and women's cruise collections in late June/early July. However, the public will have to wait until September for the launch of his womenswear Spring/Summer 2013 range at a catwalk show during Paris Fashion Week.

Paul Deneve, chief executive officers of Yves Saint Laurent, recently said Hedi's appointment is the start of a "promising new chapter" in the history of the company, but Pierre Berge, a former partner of YSL, has warned the designer has his work cut out at the fashion house. "It's a great problem, very complicated, to recreate the work of a genius. Like trying to rewrite Faulkner. To put your stamp on the name of Yves Saint Laurent requires someone who has talent, conviction, rigor, a demanding nature and a great sense of colour," he explained.

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Hedi Slimane’s ‘Tough Job’ at YSL

Posted by Andru Edwards Categories: Fashion Designers,

Hedi Slimane faces a tough job at Yves Saint Laurent, according to Pierre Berge. The designer was recently named as the French fashion house's new creative director and while Berge - the former partner of Yves Saint Laurent - thinks he's a great choice, he knows he has his work cut out.

"It's a great problem, very complicated, to recreate the work of a genius. Like trying to rewrite Faulkner. To put your stamp on the name of Yves Saint Laurent requires someone who has talent, conviction, rigor, a demanding nature and a great sense of color," he told T Magazine.

But Berge - who has always been a Slimane fan - knows the French-born sartorialist will not disappoint and will cope with the pressure put on him: "He is a man of talent who can preserve the genius and legacy of Yves Saint Laurent."

Paul Deneve, chief executive officers of Yves Saint Laurent, has previously said of Slimane - who used to head up Dior Homme - was the perfect person for the job. "Hedi Slimane's exceptional talent and understanding of the spirit of Yves Saint Laurent heralds a promising new chapter in the story of the maison."

Quote of the Day: Tom Ford on Yves Saint Laurent

Posted by Robin Paulson Categories: Fashion Designers, News, Rumors,

“Yves and his partner, Pierre Bergé, were so difficult and so evil and made my life such misery… I’ve never talked about this on the record before, but it was an awful time for me. Pierre and Yves were just evil. So Yves Saint Laurent doesn’t exist for me.”

- Tom Ford on working with Yves Saint Laurent (ouch!). Could he possibly have been colder than Anna Wintour?

(Make sure to check out other notable quotes.)

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