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Calvin Klein Launches New Brand

CK One

Calvin Klein is to turn its CK One fragrance into a global lifestyle brand. The fashion house is keen to attract a younger customer base so will launch jeans, underwear and swimwear at more affordable prices, thought to be around 15 to 20 percent lower than Calvin Klein Jeans and Underwear.

“I think it could be bigger than CK Calvin Klein. CK is our bridge division in apparel and accessories, which we operate only in Europe and Asia at this time. By the price positioning of bridge, there is some limitation on how big that business can be. The focus and concept of ck one is young and sexy, and to some degree price-driven. The price points are lower than in bridge, and this is a global launch, which gives CK One the opportunity to be a much bigger business over time,” said Calvin Klein Inc’s president and CEO Tom Murry.

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Items Du Jour: Marion Sans Photoshop, Lenny Kravitz Wears Heels

Lenny Kravitz—An ad that actually features Taylor Momsen’s face for John Galliano’s latest perfume product was released with Momsen wearing more clothes and a little less makeup. But just barely.

—The designer of Lady Gaga’s controversial meat dress, Franc Fernandez, takes a moment to answer some questions. Not surprisingly, he wasn’t fond of answering the animal rights-related one.

—Now that her little sister is out of the picture, Beyonce took it upon herself to model the House of Dereon’s new temporary tattoo product. The tattoos were actually added to the Fall collection in an attempt to make it “ediger.”

—Lenny Kravitz recently stepped out in New York channeling his inner Marc Jacobs as he sported a cowl-neck jumper with a murse and thigh-high heeled boots to match.

—Reality star and former Playboy girlfriend Holly Madison is putting her love of shoes aside to help out a charity set to raise $50,000 for victims of natural disasters.

Click to continue reading Items Du Jour: Marion Sans Photoshop, Lenny Kravitz Wears Heels


VIDEO: Taylor Momsen Sort of Fronts John Galliano Perfume

Gossip Girl star-turned-stripper-rocker Taylor Momsen was hired by John Galliano to front his perfume campaign for Parlez-Moi D’Amour. This came as quite a shock, considering Galliano seems like he’d want someone with more class (and perhaps less eyeliner) to become the face of his high-end beauty product.

The first promo for the product (seen in the video above) for which Momsen was hired doesn’t actually have the actress in it. Well, not her face, anyway. Instead, the actress lends her vocal chords to a tune much softer than what her bandmates are used to playing. All in all, it’s not so bad, but who would honestly know that it’s her? Seems like some wasted money on Galliano’s part.

Read More | Coco Perez

VIDEO: David and Victoria Beckham Get Intimate in New Commercial

Posted by Veronica Santiago Categories: Celebrities, Videos,


Let’s face it. Whether David and Victoria Beckham are in a seedy-looking motel room or in an elevator—they are always going to hotter than (most of) us.

And they probably wouldn’t ever need a spritz of Intimately Yours to make us look bad.

The sooner you can accept this fact, the sooner you can get to simply living vicariously through them—and saving your money in the process.

Read More | E! Online

VIDEO: Martin Scorcese Directs Chanel Ad

You know that a fashion house has staying power when it can enlist the directorial skills of an Oscar winner like . Such was the case with Chanel, who hired Scorcese to direct a commercial for its men’s fragrance, Bleu de Chanel.

While the French actor Gaspard Ulliel captivates most of my attention, I can’t help but compare it to David Lynch’s gig for Dior. With Lynch, at least you still saw his signature touch in the video. Scorcese’s, while much shorter in length, looked more like the typical run-of-the-mill fragrance spot. Even Frank Miller made an interesting take on Gucci’s perfume!

Read More | Huffington Post

Gucci Girl Evan Rachel Wood

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

Evan Rachel WoodTrue Blood star has become the face of Gucci’s new perfume.

The 21-year-old actress will front the campaign for the Italian fashion house’s latest female fragrance and Gucci creative director Frida Giannini thinks she is the ideal choice.

“I chose Evan Rachel Wood as she has very strong character. She’s young, but rising and influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Frida says she was inspired to sign Evan after seeing her on the big screen as her confidence oozes through: “Evan Rachel Wood is such a talented and beautiful actress. I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation.”

Exact details about Evan’s debut for the brand have yet to be revealed.

Read More | WWD

Alexa Chung For Lacoste

Alexa ChungFormer model has become the latest face of Lacoste.

The TV presenter is to front a new campaign for the sportswear brand’s new female fragrance, which is set to be launched next January. The adverts will be the first of Lacoste’s to feature a female celebrity face, and sources believe Alexa will do the brand justice.

“Alexa will be perfect in the role and will bring a new audience to the Lacoste product,” a source said.

The 26-year-old beauty is in huge demand in the fashion world at the moment and currently fronts Pepe Jean’s Spring/Summer 2010 campaign as well as having a Mulberry bag named after her. In February, Alexa also launched her debut clothing collection for store Madewell.

“Madewell’s vision is kind of the same as mine. They like laid back styles, they like kind of relaxed clothes - classic, timeless things. So when they asked to collaborate, it was a perfect fit,” she said, commenting on the designs.
The collection had a heavy 60s influence with tea dresses, denim, high waisted skirts and velvet. She also insisted on bringing some British style to the assortment with the pairing of socks and sandals.


Fergie Becomes Outspoken

Posted by Robin Paulson Categories: Celebrities, Health & Beauty, News, Sales,

Fergie for Outspoken

Apparently it’s a rite of passage in the music industry to bottle up a scent and slap one’s name on it these days. is the latest of the celebrities to do so, having teamed up with Avon to produce her fragrance called Outspoken.

“From my music to my wardrobe, my style is all about speaking up and making a statement. Outspoken definitely turns heads, but it also lets your true personality shine through.”

Although the product won’t hit stores until September, the Black Eyed Peas singer has released some teaser promotional images to prompt fans’ anticipation. Can anyone resist an ad like that?

Read More | People

Dior Names Natalie Portman as New Face of Parfums

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

Natalie Portman at a Toronto film festivalActress has been named as the new spokesmodel for Parfums Christian Dior.

The 28 year-old signed a deal with the French fashion house to front a new campaign - the first time she has represented a fragrance and cosmetics brand.

“We are extremely excited to have Miss Portman embody our house. She will symbolize with grace the values of luxury and the glamour of Dior,” Claude Martinez, president and chief executive officer of Parfums Christian Dior, said.

It is not yet known which project Natalie - who follows in the footsteps of Sharon Stone, , Jude Law and Monica Bellucci - will be involved in. Despite her striking beauty, Natalie recently admitted she is concerned about losing her looks after seeing so many aging actresses struggle.

“You see people who were stars five years ago and already they’re waning. As actresses approach 40, it starts becoming really, really difficult.”


Halle Berry Reveals New Perfume

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News, Sales,

Halle Berry is launching her third new fragrance.

The Oscar-winning beauty has joined forces with cosmetics giant Coty to produce her new “floral” perfume Reveal. The 43-year-old admits she has been surprised by the success of her perfume range so far - her debut scent Halle by Halle Berry was launched last year and Pure Orchid just five months ago - and wanted to expand it further because she loves wearing different fragrances.

“I’ve always wanted to have my own scent. When I was younger, I never wanted to smell like every other girl in class. Even as an adult, I’d mix different perfumes together. Some days it would be great and people would say, ‘Oh, what fragrance is that?’ And I would say, ‘Well, it’s about five different ones!’”

Steve Mormoris, senior vice president of global marketing at Coty, said, “Halle is an actress and a very emotional person - she loves art and beauty, and she’s a great creator. Halle’s fragrances resonate with the consumer much more than we thought. We are double in size.”

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