Kim Kardashian wanted her new perfume to be "mysterious."

The 31-year-old socialite is set to release her fourth scent, entitled True Reflection, as says she wanted something different from the others so picked richer flavors.

"I wanted a scent that's mysterious. I really like white florals, so I included those, along with chocolate and plum. It smells so unique. It's definitely the most different from my previous fragrances. My others are really heavy. I think this one's richer. It feels sultry," she said.

Kim - who is currently dating Kanye West - says she will be wearing her new perfume when she goes out at night and loves it when people compliment her on her smell: "This one's a bit more nighttime for me. Everyone always asks me what I'm wearing. I love being in an elevator and hearing people say, 'What's that smell?'"