Motorola seems to be readying its forthcoming Xoom tablet to take on the dominant device on the market, Apple's iPad. But on Sunday, a pre-order page on Best Buy's Web site showed a staggering $1,199.99 price tag for the Xoom.
That's about $400-$500 more than the rumored price for the 32 GB tablet, and much more than a $729 iPad with similar specs.
Unveiled early last month at the Consumer Electronics Show (CES) in Las Vegas, the Xoom is the first tablet to run on Google's tablet-optimized platform, Android 3.0 "Honeycomb." PCMag analyst Tim Gideon said the Motorola Xoom is "perhaps, the first tablet truly armed to take on the mighty iPad."
It's not a comparison that has happened by accident. Motorola has pitted itself against Apple in ads for the Xoom. In Motorola's one minute Super Bowl ad titled "Empower the People," a young guy commutes to work surrounded by fellow travelers who are all dressed in white jumpsuits, plugged in via Apple's familiar white earbuds. The man uses his Xoom to create an animation for his office crush, who is inspired to remove her earbuds and presumbly join the real world.
We had some screenshots and short videos in the past, but last week Google did the first in-depth presentation of their latest version of the Android system: Honeycomb. This hour long video shows enthusiasts everything that Honeycomb can do. Unlike previous versions of Android that were optimized for smartphones (and were simply stretched to tablet sizes,) Honeycomb was made for tablets. You'll see a better visual interface, and acceleration technologies for 2D and 3D. After the OS itself, they show off some devices in action, including the Motorola Xoom. Check it out if you're thinking of getting an iPad alternative.
Motorola has released a teaser for the forthcoming Xoom tablet.
"2011 Looks a lot like 1984. One Authority. One design. One way to work. It's time for more choices," says the clip.
It seems to be a shot at Apple, with the text of the video appearing over an image of a globe sporting the iPad maker's signature white ear buds.
The preview advertises the Xoom's speed, boasting its dual-core 1GHz processor, 1080p HD video playback, and 3G upgradable to 4G. It also emphasizes the tablet's flexibility. It will run on Android 3.0 Honeycomb and use Adobe Flash Player. The Xoom will also have a five-megapixel rear-facing camera and a two-megapixel front-facing camera. Apple's next-generation iPad is also rumored to include dual-facing cameras.
Multiple leaks from Verizon point to a $800 Minimum Advertised Price for the Xoom, the upcoming tablet from Motorola. The Xoom is the highly anticipated Android device that'll be running Honeycomb, the latest version of Android. This likely means it will be unsubsidized, available without contract, since the same sheet points to a much lower $250 price for the HTC Thunderbolt. Still, this is quite a high price for a tablet, especially when compared with the market leader right now, the iPad, so it's a bit of a surprise. The price will likely go down over time, and deals might be announced (like lower prices with data plan subscription,) but the high cost may impact the Xoom's success.
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