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The Problem with Facebook [Video]

The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.

This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.

Now the incentives are misaligned:

  • Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
  • Creators want to reach fans but their posts are being throttled to force them to pay to be seen
  • Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.

Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.


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Subscribe to the Gear Live newsletter for our top stories, early access to gadget giveaways!

Posted by Andru Edwards Categories: Announcements, Internet

Gear Live newsletter

We post a lot of great stories every day here at Gear Live, and we realize that it's hard to catch them all, every day. That's why we offer our Gear Live newsletter, bringing you the best of Gear Live directly in your inbox each evening, and you can subscribe here. Oh, and we also announce all of our giveaways in the newsletter before we do here on the site, allowing our subscribers a head start.

Each day, we collect the best Gear Live stories and send them to you so you can take a peek when your day is done and you finally have a little breathing room, with links to our other recent stories so you can read more, if you choose.

If you're the social type and prefer to keep up with our stories as they happen, we're also available on your social network of choice. Here's how to find us:

Click to continue reading Subscribe to the Gear Live newsletter for our top stories, early access to gadget giveaways!


You can now automatically share your Netflix viewing activity on Facebook

Netflix Facebook Sharing

Netflix is more social in the US now that you or, better said, Netflix can share your favorite movies and television shows with your friends on Facebook.

The Internet video on demand streaming giant has been given the green light to share your Netflix activity among your Facebook friends. The added functionality is off by default, but users can turn it on and pretty much allow others to spy on what they're watching and liking. Thankfully, Netflix added another feature that will hide specific videos that you deem unworthy of sharing. The caveat is that you don't forget to click the "don't share this" button on a specific video.

Click to continue reading You can now automatically share your Netflix viewing activity on Facebook

Read More | Netflix

Subscribe to the Gear Live newsletter for our top stories, early access to gadget giveaways!

Posted by Andru Edwards Categories: Announcements, Internet

Gear Live newsletter

We post a lot of great stories every day here at Gear Live, and we realize that it's hard to catch them all, every day. That's why we offer our Gear Live newsletter, bringing you the best of Gear Live directly in your inbox each evening, and you can subscribe here. Oh, and we also announce all of our giveaways in the newsletter before we do here on the site, allowing our subscribers a head start.

Each day, we collect the best Gear Live stories and send them to you so you can take a peek when your day is done and you finally have a little breathing room, with links to our other recent stories so you can read more, if you choose.

If you're the social type and prefer to keep up with our stories as they happen, we're also available on your social network of choice. Here's how to find us:

Click to continue reading Subscribe to the Gear Live newsletter for our top stories, early access to gadget giveaways!


Tweetbot for Mac 1.2 update brings Vine, Flickr thumbnail support

Posted by John Kilhefner Categories: Apple, PC / Laptop, Software

Tweetbot for Mac 1.2

Tweebot for iOS was updated about two weeks ago to include in-line viewing of Flickr and Vine content, and the same treatment is now available for the Mac version.

In version 1.2, Tweetbot for Mac allows for six-second films, as well as several new upgrades and bug fixes, such as being able to opt-in for notifications for specific Twitter accounts, as well as a new ability to begin messages by dragging videos or images to the app icon. The Mac app of Tweetbot also now features MP4 support and account reordering in the preferences section. Also, the software used is version 1.1 of the Twitter API, which supports a new Costolo and Co. approved UI.

Read More | Tweetbot for Mac

Twitter rolling out Archive feature, allows you to download your tweet history

Posted by John Kilhefner Categories: Corporate News, Internet

If you thought you could just bury the past under an onslaught of new tweets, then you're about as wrong as Commissioner Gordon and Batman at the end of The Dark Knight.

The truth always comes out eventually, and this time it's coming out one tweet at a time in the form of your very personalized Twitter archive that, you guessed it, contains every tweet you ever posted. Each personalized archive is done up in HTML and divided by month, so you can remember the great (and not so great) times of your social media life a month at a time.

Twitter CEO Dick Costolo promised this feature earlier, but it appears to be rolling out for select users right now, and you may very well be one of them. To check, go to your Twitter account and see if you find "Your Twitter Archive" under the settings page.

Read More | The Next Web

How Zack Ryder used social media to catapult to WWE Superstardom [Interview]

Posted by Andru Edwards Categories: Features, Internet, Videos

WWE Zack Ryder social media interview

WWE makes it's return to Everett for the first time in a number of years this evening. For those who don't know, you guys are typically in and out when it comes to a city. Aside from Wrestlemania week, do you get to enjoy your time in a given city?

Not at all. We fly in, find a gym, eat, and head to the arena. We do the show, and we leave to do it again. I've definitely seen some cool airports, hotels, arenas, but we don't get to enjoy our time in the various cities.

What would you say would be the best trip you've taken when you've been on the road?

WrestleMania in Orland was amazing. I went to DisneyLand with my family and had a lot of fun. WrestleMania means we get to spend a full week in one location, so we can enjoy it since it's a break from the in and out that we typically experience on the road.

Let's take a step back. I think it's safe to say that the reason we are having this discussion right now is because you took it upon yourself to get noticed in any way that you could, grabbing that brass ring through the use of social media. Wanna tell us about that?

Yeah, definitely! My whole life I wanted to be a WWE Superstar. That's the only thing I ever wanted to be. I got signed in 2006 and got called up to the main roster in 2007…but I wasn't really doing anything, you know? By February 2011, I was kind of fed up. It wasn't my dream to be just "some guy" on the show. I wanted to be one of the top guys. At the time in February 2011, when I started the YouTube show, I didn't have an action figure. I didn't have a promotional 8x10. I wasn't on TV. I was like a joke. I had no merchandise…nothing.

Click to continue reading How Zack Ryder used social media to catapult to WWE Superstardom [Interview]


Flipboard for Android is now available

Posted by Andru Edwards Categories: Cell Phones, Google, Software

Flipboard Android

Sure, it Flipboard for Android leaked weeks ago during its period of exclusivity to the Samsung Galaxy S III, but for those less adventurous, you can now grab the unique newsreader the old-fashioned way. Just head on over to Google Play to download Flipboard for your Android device.

Read More | Google Play

Apple to kill Ping social network in next major iTunes update

iTunes Ping

Apple's Ping, the music-based social network that has struggled to find any sort of dedicated fanbase, is set to be killed off with the next iTunes update and the public release of iOS 6, according to The Wall Street Journal. According to the publication:

Ping, which still exists today in iTunes 10.6.3 and the iOS 6 beta - where it doesn't work, will be gone with the software's next major release, likely scheduled for this fall. And at that point Apple's social networking offerings will shift to Twitter and new partner Facebook entirely.

We don't know too many people who'll miss it. Ping has been a far too barren wasteland for far too long. If its something you enjoy, though, then start saying your goodbyes.

Read More | WSJ

Confirmed: Facebook buys Gowalla, shutting service down

Posted by Andru Edwards Categories: Corporate News, Software

Gowalla's co-founders on Monday confirmed that they will be making the move to Facebook, though the social network said it will not be acquiring Gowalla's technology.

Gowalla's location-based social service will be "winding down" by the end of January, co-founder Josh Williams said in a blog post. "We plan to provide an easy way to export your Passport data, your Stamp and Pin data (along with your legacy Item data), and your photos as well."

The ball got rolling on the Gowalla-Facebook deal several months ago after Williams said fellow co-founder Scott Raymond attended Facebook's f8 developer conference.

"We were blown away by Facebook's new developments," Williams wrote. "A few weeks later Facebook called, and it became clear that the way for our team to have the biggest impact was to work together. So we're excited to announce that we'll be making the journey to California to join Facebook."

Williams, Raymond, and other members of the Gowalla team will move to Facebook in January and join the company's design and engineering team, Facebook confirmed.

Click to continue reading Confirmed: Facebook buys Gowalla, shutting service down


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