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E3 2007: Nintendo Unveils Wii Zapper
Posted by Andru Edwards Categories: Accessories, E3, First Person Shooters, Nintendo, Wii
Today, during their E3 media briefing, Nintendo unveiled what Reggie says is the “first offspring of the Wii Remote and the Nunchuck” - the Wii Zapper. That’s right, think back to Duck Hunt and Hogan’s Alley. Third parties are currently working on titles that will take advantage of the new device, like Resident Evil: Umbrella Chronicles, Medal of Honor, and Ghost Squad. Expect to see the Wii Zapper packaged with a currently secret first party Nintendo title later this year for $19.99 USD.
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E3 2007: Microsoft’s Press Conference Recap And Impressions
Posted by Chris Pereira Categories: Accessories, Action, Activision, Adventure, Bungie, CAPCOM, Casual, Corporate News, Driving, E3, Electronic Arts, First Person Shooters, Hardware, Microsoft, Party Games, PC, Puzzle, Release Dates, Retro, Role Playing Games, SEGA, Simulation, Special Editions, Sports, Strategy, Survival Horror, Take2, Third Person Shooters, Trailers, Ubisoft, Xbox 360, Xbox Live, Xbox Live Arcade, Xbox Live Marketplace

Unfortunately, I wasn’t able to attend E3 this year – instead, I’m on vacation in Cape Cod, using awful hotel Wi-Fi to watch streamed press conferences. Not the most glamorous way to take it all in, but exciting announcements, great games and new details are welcome no matter how you hear about them.
Here’s my personal transcription (in very brief form) of all the announcements and showings, along with some reflection on what Microsoft had to show.
EA Canada Media Open House Press Conference
Posted by Andru Edwards Categories: Corporate News, Electronic Arts, Features, Sports
Welcomed to EA Canada, the largest interactive studio in the world. NBA Street doing very well, and we will be focusing in the next wave of games. There are three studios in Canada - EA Canada, EA Black Box, and EA Montreal. EA is focusing on new IP and game concepts. We are shown an image of the campus, which is fairly huge, including a small soccer field. Over 2,000 employees and 400,000 square feet.
EA Canada sold 1 billion worth of software. Each of the three studios has some new, original titles. Black Box has a title called Skate, which will be their Tony Hawk killer. EA Montreal has a game called Boogie hitting the Nintendo Wii. EA Playground (working title) is coming from EA Canada.
We watch a demo reel of new titles. Homecourt, NHL ‘07, NBA Live 07, SSX Blur, UEFA CHampions League, Skate, Army of Two, Need for Speed Carbon are shown. Quite a few of these titles are already available.
Talks about Vancouver Game Summit, bringing awareness to style and talent in the city. President of worldwide studios hits stage. Reiterates that EA Canada is the number one interactive studio in the world, and gives us the low down on why Vancouver is a fantastic place to live and do business. They have announced support for academic institutions by starting new media programs at Great Northern Way, EA pledged a $1,000,000 grant to the Masters of Digital Media. The program starts in September 2007.
The Bleeding Edge 159: AMD Press Conference: Q & A Session
Posted by Andru Edwards Categories: Corporate News, Design, Features, PC / Laptop, Video Games, Videocasts, Videos
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Bleeding Edge TV 159: AMD 690 Press Conference Q&A
Posted by Andru Edwards Categories: Gizmatic, Short Bytes, Corporate News, Design, Features, PC / Laptop, Videocasts, Wireless / WiFi
Following the press conference where AMD formally introduced us to the 690 chipset, was a fairly lengthy Q&A session, which we captured in it’s entirety. Check out the video for the full, unedited version - or check out our summarized notes after the jump.
Someone asked about wattage per teraflop. In the demo we saw, about 200 watts per chip. They are working to develop a standard for wattage per teraflop. Talking about power consumption, going forward they can focus on power-down throughout the platform as opposed to just on the chip or cores themselves.
Question about doing things about what AMD and ATI can do now that they couldn’t do as separate companies. Why the merger?
The 690 was architected in a combined environment. With a tighter cooperation with the R&D teams, you find a level of integration between the chips now. Power management is going to be better, partitioning across the HT bus. In late 2007, you will start seeing exactly what is being talked about. Fantastic batter life in a notebook for example, and in 2009, Fusion. That is what it’s all about, getting everything on the same piece of silicon.
Benchmark of R600, looks to be 260 watts. Can anything be done to bring that down as time goes on? That is fairly high consumption.
With the next version of the R600-based cards, you will see power go down, while performance goes up. Another result of the two companies coming together. Gamers want performance at any cost, and AMD is focused on optimizing dissipation of that thermal energy. 30db noise level coming on multiple CPU and GPU in the near future.
When is the R600 going to hit retail, and what happened?
Moving to 65 nm chips, scheduling was just a bit off. Rather than going with a limited deployment with a single point launch, they chose to delay by a couple of weeks to have a full line launch. It isn’t a silicon problem, it was an internal decision made to allow for a full launch. They will still be available in the first half of 2007.
When will Barcelona systems be available?
Second half of 2007.
Teraflop computing - when is it going to be a reality and not just a demo?
The demo was R600-based. Once the product launches, you will get to see and hear more about that. Second half of this year - XP box, R600 card, Opterons - that will result in teraflop computing. Absolutely this year.
In regards to OLPC, what is the strategy there?
There is something tragic in thinking we are going to teach kids in an emerging country how to use PowerPoint. The goal isn’t to teach kids in Uganda how to use Office 2007, despite how great it is. Take the OLPC and use it for an hour and think about what the implications are. Different strategies lead to different results. OLPCs philosophy is to help kids have access to the world, not to teach them how to use computers. The last time you had a chance for a kid to teach you something, how special was that? It’s okay if the children have these computers and get to teach their teachers something. The approach of the competition doesn’t empower children as much as it empowers teachers. It doesn’t hurt, it’s just a different route. AMD isn’t trying to market to that environment, they are trying to change it. That is evidenced by OLPC being a non-profit organization.
The screen on the OLPC is amazing. Better than any of the screens any of us sitting here has. Can be read in direct, full sunlight. Will last 30 times as long. Very scratch resistant, and consumes less than 2 watts.
The Bleeding Edge 158: AMD Press Conference: 1 Teraflop, 690 Series Chipset, R600 Status
Posted by Andru Edwards Categories: Corporate News, Design, Features, PC / Laptop, Video Games, Videocasts, Videos
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Bleeding Edge TV 158: AMD Press Conference: 690 Series, R600, 1 Teraflop
Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Corporate News, Design, Features, PC / Laptop, Video Games, Videocasts, Wireless / WiFi
We were on hand when AMD announced the 690 chipset, and also showed off the new R600 graphics technology, showing how it is able to hit the 1 teraflop mark. The video features the entire press conference presentation, including an update on the status of ATI R600, why it was delayed, and when it will launch. If you want the text version, we took minutes of the conference, which you can read below (also, be sure to check out the AMD press conference Q&A session video):
We are sitting here live at AMD’s press conference this morning, where there should be a few interesting announcements being made. Let’s jump right in, as we are live-blogging it.
10:11: AMD has been too quiet, and they know that. They will no longer allow their competitor to have the talking floor. They will no longer be pushed around by a competitor who doesn’t respect the rules of fair competition. AMD is proud that they are approaching the real issues that the industry is facing. High definition is becoming a reality more and more, and AMD plans to continue to lead that in the PC market. They will be focusing on energy-efficient processing from handhelds to datacenters, the ultimate visual experience, and empowering the world population with affordable Internet access platforms.
10:14: The OLPC initiative started four years ago, but we are now near-launch. There is an almost-final unit here at the conference. The merger of AMD and ATI was a necessary step to take AMD excellence to the next level. AMD says their hope is that their competitors go to the drawing board and beat their chips to spark competition, because AMD is confident that, in the end, their products will beat whatever their competitors respond with. Competition is a good thing.
10:18: Barcelona is more of a killer product than Opteron was when it was launched. Today we are going to get a look at Barcelona. Today AMD will be showing us a lot more than they have in the past. “The new AMD is coming together.”
10:21: Dave Orton hits the stage. This is more than a launch, it’s a campaign for 2007. AMD 690 is the foundation for a compelling PC. The combo here is WIndows Vista, ATI for the visual experience, AMD 690 chipset for stability, AMD Athlon for wide availability and choice. The end result here is great system value. At a platform level, the 690 chipset is the basis for innovation.
10:24: AMD 690 is architected to provide a premium Windows Vista experience. Right now, half the systems tested for Vista compatibility don’t even hit the good level. 75% don’t hit better, and 90% don’t hit best. The goal of the 690 chipset is to put out affordable systems that will be stable and capable enough to provide that Vista experience that Microsoft wants consumers to have, including full high definition capabilities. This includes fully supported Vista drivers.
10:27: The AMD platform strategy happens in phases. In 2007 we are seeing unprecedented support for AMD 690 chipset and boosted performance and power characteristics. In 2008 we will see significant performance enhancement and power-saving improvements, as well as optimized gaming, multimedia, and productivity platforms. Finally, in 2009, that is where we see the real end-goal of the fusion between ATI and AMD. On one chip, CPU, GPU, etc.
10:30: AMD shows off a slide that talks about gaming in Vista and how the AMD 690G Chipset compares with the Intel G965. AMD blows it away in 3DMark05, Aquamark, Half-Life 2, and Far Cry v1.4. Even further, they show a large list of 12 popular games that have vast problems, or that just flat out don’t work, on the Intel G965.
10:33: They are about to do a demo that takes an hour to do on the fastest PC in the world. AMD just did it in about 20 seconds, and that just resulted in 1019 gigaflops, or 1 teraflop. Very impressive. This tech would speed up Folding@Home by about 40 times.
10:39: Addressing Torrenza. AMD is looking to Accelerated Computing. The goal again is to blend CPUs and co-processors together. Eventually, at the silicon level, you will have CPU, GPU, accelerators, etc. With multiple cores, you can integrate everything into a heterogeneous core.
10:41: Mario Rivas takes the stage to talk about the outlook on the CPUs. He starts by talking about the evolution of AMD CPUs, from 1999 to this year when Barcelona launches. Up next is a Quad-Core AMD Opteron. This is a native quad-core with significant CPU core enhancements as well as cache enhancements. Also, dedicated technology for virtual environments.
10:45: It’s not good enough to have four cores in the same architecture. Those cores need to be able to communicate, and that will give AMD a 42% performance gain over Intel.
10:47: Turion CPU is up next, followed by Griffin. We now move to innovation on the desktop. The Agena quad core chip will hit the desktop, which is based on Barcelona. Will eventually allow for 8 cores.
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