If you’re planning on seeing Marvel’s next blockbuster hit, The Avengers, get ready to see some movie magic. No, we’re not talking about the fight scenes and endless CGI effects, we’re talking about the cars featured in the movie—the Acura NSX to be exact.
Like any lead-footed gear-head, we were stoked that Acura was planning on bring the car back into production. The NSX is due to arrive somewhere around 2015, but if you’ve looked at any calendar lately, it reads 2012. So how could Marvel get its hands on a car that’s not out yet, or no where near production ready? We’ll, let’s just say it took some work and creativity. Check out the video to see how it all came to be.
It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.
The death of a legend left many asking "Why?" Honda has always been pushing the envelope in reliability and fuel efficiency, from the days it rocked Detroit with its Civic CRX HF, a car which was fun to drive, yet provided the fuel efficiency people wanted; to its current line-up which holds true to that same spirit. However, the lack of a true sports car has haunted Honda's line-up from they day they killed the NSX. While Detroit pushed ahead with its pony cars, Honda was left in the dust put-putting along.
Well those days are hopefully soon to be over. The rebirth of its sports car, the Acura NSX will push the industry and consumer standard of what we expect a sports car should be. As we all fight for greater fuel efficiency and alternative fuels, that leaves the word of sports cars a thing of the past. Or does it?
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Acura is looking to upgrade the experience for customers by adding a few oft-requested features as standard, starting with their 2010 lineup. Look forward to Bluetooth, XM Radio, and even iPod connectivity to all be included. This is definitely a sign of the times, as just about even mobile phone sold today supports Bluetooth, and that can only result in a bit more safety on the road.
Read More | Gearlog