Wednesday April 23, 2014 7:54 pm
Apple TV surpasses 20 million units sold, no longer a “hobby”
Apple CEO announced that Apple TV sales have now surpassed 20 million during today's Q2 2014 earnings call. As such, the company recently stopped referring to the Apple TV business as a "hobby," as it's done for the past seven years or so.
"I'm feeling good about this business and where it could go," Tim Cook said, further revealing that the company stopped calling the product segment a hobby once it pulled in $1 billion in revenue in 2013. "it didn’t feel right to me to refer to something that brought in a billion dollars as a 'hobby,'"
Now, the Apple TV is an "area of intense interest"--no longer a hobby, indeed. The last major Apple TV hardware release came in 2012. Since then, the company has added many new channels of content over time. Rumors continue to persist that Apple will release a new Apple TV set-top box with expanded functionality, while others say that the company is set to reveal a full-on 4K Ultra High Definition television set of its own.
You can pick up the current Apple TV at a discount on Amazon.