Latest Gear Live Videos
Quantcast Evaluates Site Statistics
Posted by Sheila Franklin Categories: Internet,
Want to find out who is reading your stuff? Quantcast evaluates a site using statistical techniques, then gives a detailed report to help publishers attract more readers and advertisers find sites suitable for their product/service. Check out this one:
“Gearlive.com is a top 10,000 site that reaches 341K monthly people, of which 208K (61%) are in the U.S. The site is popular among a largely male audience. The typical reader reads Gizmodo and subscribes to National Geographic.”
Read More 
| Quantcast
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Seinfeld-Gates Campaign Nixed
Posted by K.C. Morgan Categories: Comedy, Commercials, Gossip, Video,
Those somewhat odd and not-so-funny Microsoft ads featuring Bill Gates and Jerry Seinfeld are being pulled from the air. You might think it’s because they’ve received such a negative reaction (the entertainment media has had a jolly time poking fun at them), but Microsoft says differently.
This company never admits failure or defeat of any kind. “This was the plan all along,” said spokesperson Frank Shaw. “All along we said we were having a teaser campaign,” he explained. “We’re getting ready to start the second phase.” Betcha it doesn’t involve putting founder Bill Gates in the ads, this “second phase.”
Click to continue reading Seinfeld-Gates Campaign Nixed
LA Times
NEC Plasma Screen Knows Too Much
Posted by Sheila Franklin Categories: Cameras, Corporate News, HDTV, Misc. Tech,
Next time you head to Japan, you may just see evidence of Big Brother. NEC has been working on a plasma display screen that houses a camera. It can identify a person’s age and sex for specific ads. You hold up your cellphone to the 50-inch display and a QR code with URL will send you additional product information. Since we think this is a little too much information for us, we would rather do our shopping in the privacy of our own computer. Yeah, like that’s safe.
Read More | Times of India
Gossip Girl Embraces the Criticism
Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip,
Were you one of those bothered by Gossip Girl’s last promotional campaign? Well, then you should know that the producers have been taking in all the comments. In fact, they were nice enough to incorporate some of them into their newest print ads.
You can view two more juicy scenes after the jump.
Click to continue reading Gossip Girl Embraces the Criticism
Gawker
Is Gossip Girl’s New Ad Too Much?
Posted by Veronica Santiago Categories: Drama, The CW, Gossip,
This is one of two ads being used to promote Gossip Girl‘s return to the CW. (The show will start airing new episodes starting April 21.)
Don’t freak out. This shot of Serena and Nate is from the drama’s pilot. Another ad will focus on Blair and Chuck.
What do you think? Is this campaign taking things a bit too far? Or is it just tantalizing enough to make people want to watch?
Hollywood Reporter
CES 2008 Video: Westinghouse Digital Signage In a Box
Posted by Andru Edwards Categories: Gizmatic, Short Bytes, CES, CES 2008, Features, HDTV, Podcasts, Videocasts,
Have a small business? Got signs and televisions in your retail space? Westinghouse wants to give you the best of both worlds with their DSB - Digital Signage in a Box. The Linux-based system integrates digital signage with television, allowing small business owners to promote and entertain at the same time.
The 1080p display is optimized to show signage that is fully customizable using only a keyboard and mouse plugged into the unit - no computer required. The ads can be programmed on a timeline of the user’s choosing and can be placed anywhere on the screen to optimize their impact.
Westinghouse will be releasing the DSB in the second quarter of this year, at a price point that is yet to be determined.
Geico Cavemen Get a New Sitcom
Posted by K.C. Morgan Categories: Comedy, Prime Time, ABC,
The ink is barely dry on the contract that Bill Martin and Mike Schiff (Grounded for Life creators) signed with ABC Television Studios, but work is already going full steam ahead on a new sitcom starring Geico’s cavemen. That’s right, the commercial concept has become so popular in mainstream culture it’s comedic value can no longer be ignored by network TV, a group determined to cash in on Geico’s advertising success. The two-year deal signed with ABC gives Martin and Schiff seven-figures and a third season option. The new sitcom will focus on a group of three Neanderthal Men living in today’s Atlanta, trying to adjust to a Cro-Magnon world. Martin and Schiff are no strangers to such a sitcom setup – they served as executive producers and showrunners for NBC’s 3rd Rock From the Sun in the past.
Read More | Hollywood Reporter
Bleeding Edge TV 155: Andru Edwards, Chris Pirillo, Robert Scoble, Steve Broback on Blog Marketing
Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Features, Internet, Videocasts,
We take a break from gadgets in this episode, as we present an impromptu roundtable discussion between some of the major players in the blogging space, focusing on marketing and what major companies need to do to start engaging today’s consumer. With the way information is consumed these days, along with the way our generation consumes media, companies need to approach marketing a bit differently. This video features Andru Edwards, Robert Scoble, Chris Pirillo, and Steve Broback discussing these topics in two parts - first, I talk with Scoble, Pirillo, and Broback one-on-one, and then we bring you the full roundtable.
A big thank you to Chris Aarons of AMD for asking us about this topic, which is what motivated us to get some of our friends together for this dialogue.
Dixie Chicks’ TV Ad Won’t Air on NBC
Posted by Wendy Michaels Categories: Music, NBC, The CW,
NBC has refused to air a TV commercial for the new Dixie Chicks’ documentary, Shut Up & Sing due to the subject of the film. NBC’s policy is to prohibit ads that show “public controversy.” The film looks at the slide from the top the Dixie Chicks experienced after they criticized President George W. Bush during a London concert in March 2003. If you recall the incident, lead singer Natalie Maines told the audience that they were “ashamed” to come from the same state as Bush. Following that, some radio stations refused to play the bands’ records and boycotted ads for their “Accidents & Accusations” tour.
The documentary opened on Friday in New York and Los Angeles, and local affiliates of the big five broadcasters did run promos for the movie in those cities. The Weinstein Co., who is distributing the film, said of the rejection that they are “exploring taking legal action.” Harvey Weinstein made a statement saying, “It’s a sad commentary about the level of fear in our society that a movie about a group of courageous entertainers who were blacklisted for exercising their right of free speech is now itself being blacklisted by corporate America.”
Following suit, the CW network also refused to air the ads, saying they had “concerns we do not have appropriate programing in which to schedule this spot.”
Read More | Yahoo! News
First Japanese Wii TV Commercial
Posted by Christopher Sasaki Categories: Culture, Nintendo, Wii,
Nintendo of Japan has started airing the first Wii commercial, and it is a little abstract to say the least. Nintendo is probably intending this to act as a teaser for the upcoming release of the Wii. A loose translation of the commercial would be:
What is this?
This is a new remote.
The Nintendo Wii Remote.
One would expect the US advertising to be different than those in Japan, but since this is clearly just the beginning of a larger advertising campaign, it is hard to tell where Nintendo of Japan is going to go with these ads.
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