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Lil Wayne Loses Endorsement Deal
Posted by Andru Edwards Categories: Artist News, Hip-Hop & Rap,
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Lil Wayne has lost a multi-million dollar endorsement deal with an American beverage giant.
The "Lollipop" rapper - who has epilepsy and suffered another seizure on Tuesday night - has been dropped by Mountain Dew over controversial lyrics that he penned about historic Mississippi teenager Emmett Till, who was beaten and murdered in a racist attack in 1955 after he allegedly flirted with a white woman.
The soft drinks brand, which is owned by PepsiCo, confirmed they have severed ties with the rapper and dropped their joint "DeWezzy" campaign on Friday because he wrote the line "beat the p***y up like Emmett Till" for the remix of Future's track "Karate Chop," which was leaked online in February.
"We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand," a spokesperson said.
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Dr. Dre Named Hip-Hop’s Highest Earner
Posted by Andru Edwards Categories: Gossip, Industry News, Hip-Hop & Rap,
The rap mogul may still not have released his long-awaited Detox, album but he made an estimated $110 million last year, largely thanks to his Beats by Dr. Dre headphone collection, which saw him earn $100 million when HTC bought a 51 per cent stake in the company for $300 million.
P. Diddy was ranked second on the list with $45 million, with a huge percentage of his income coming from his share of profits for Diageo's Ciroc vodka, while third-placed Jay-Z brought in more than half of his $38 million through business deals including ownership stakes in cosmetics company Carol's Daughter, the Brooklyn Nets and a joint venture with Duracell.
Former Def Jam President Kevin Liles - who now manages a number of hip-hop artists - says it is typical for his acts to make a lot of their money from endorsements:
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