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Snow White and the Box Office Battle

Julia Roberts Kristen Stewart

It’s the kind of thing that happens when rights licensing gets out of hand. As we’ve explained, two different Snow White films will make their way to the big screen in 2012. Each flick is peppered with big names and some fresh faces, and each will present an original take on the age-old fairy tale.

But, there’s trouble, because each film wants to be the first one to come to theaters. Relativity Media’s Snow White was scheduled to release on June 29, so Universal’s Snow White and Huntsman moved its production schedule up 6 months to set a new release for June 1.

Relativity retaliated by moving its fairy tale flick up to March 16. And in the rush to get each movie to the box office, someone’s bound to foul up somewhere.

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Julia Roberts Will Play Snow White’s Evil Queen

Jula RobertsWe’ve never really seen her be a villain . . . but, we’re pretty sure she’ll nail it. Hollywood A-lister Julia Roberts has just signed up to play the evil Queen in the new film adaptation of Snow White -- and no, this isn’t voice-over work.

Relativity Media isn’t making this one for young kids and family audiences. Their version of the well-known fairy tale will "will eschew the traditional story in favor of a more modern tale full of comedy and adventure." And while that sounds pretty dismal to us, we’re willing to hold off on judgment and hold out hope. After all, Julia Roberts is involved.

Snow White is about to get a huge boost in popular culture, which may be good news for those who are tired of Disney’s animated 1937 joint. Charlize Theron will play the Queen in Universal's Snow White and The Huntsman, and Disney is also planning a new adaptation of the original German fairy tale by the Brothers Grimm.

Roberts will go to work on the film sometime in April, and it’s scheduled for release in June 2012.

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Box Office Breakdown: No Dilemma for The Green Hornet

Green Hornet

, starring Seth Rogen and Jay Chou, brought in a lot green for Sony this weekend. Although the film came nowhere near its $110 million budget, Hornet did earn enough ($33.5 million) to make it the second-best grosser ever during the MLK Jr. holiday frame. (Cloverfield earned $40.1 million over its first three days in 2008.)

Despite the combined comedic forces of Vince Vaughn and Kevin James, turned out to be more of a non-issue. The Universal entry -- which cost $70 million to produce -- failed to even crack the $20 million mark. That's the worst debut for Vaughn since 2007's Fred Claus and the worst open for James ever (if you don't count the films he only voiced).

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Box Office Breakdown: Weak Showing for Country Strong

Country Strong

Gwyneth Paltrow's appearances on Glee, the Country Music Awards and Late Night with Jimmy Fallon couldn't help her film's performance at the box office.

Country Strong's first week in wide release strummed up less than $10 million over the past three days. The good news? The film only cost approximately $12 million to produce. In comparison, True Grit -- another film in its third week -- finally rode past Little Fockers for a first-place finish.

Meanwhile, Season of the Witch, the only other new entry in the Top Ten, fired up $10.6 million. That was enough to give the Nicolas Cage feature a third place debut.

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Read More | Box Office Mojo

In Theaters This Weekend: January 7, 2011


Here are a few selections in theaters this weekend:

  • Country Strong** (PG-13): starring Gwyneth Paltrow, Tim McGraw, Garrett Hedlund (directed by Shana Feste)
  • Season of the Witch (PG-13): starring Nicolas Cage, Ron Perlman, Ulrich Thomsen (directed by Dominic Sena)

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