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Quote of the Day: Peter Berg on Why ‘Battleship’ Flopped

Peter Berg on the set of 'Battleship'

"I felt I had a new understanding of what went into making a blockbuster [after making Hancock]... I got a taste of a film's global power. But I discounted the effect of Will Smith on Hancock's success. I thought I could pull off Battleship without a big star."

- Director Peter Berg explains why he thinks that Battleship failed at the box office.

(Make sure to check out other notable quotes.)

Read More | The Hollywood Reporter

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Box Office Breakdown: Madagascar Stays on Top

Madagascar 3

The animals of Madagascar 3: Europe's Most Wanted truly are a determined bunch.

Maintaining its number one position at the box office, the animated family film earned $34 million this past weekend, enough to keep Prometheus at bay with its $20.7 million. Coming in third is Rock of Ages, which made its debut this weekend with $14.4 million. The new Adam Sandler comedy That's My Boy also debuted this past weekend with $13.4 million, securing the fourth position at the box office. Lastly, Snow White and the Huntsman was bumped down two spots to number five with $13.2 million.

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Read More | Box Office Mojo

Box Office Breakdown: Madagascar 3 Debuts at the Top

Madagascar 3

No matter how much buzz the Alien prequel Prometheus attained, it wasn't enough to win over the parents and their kids who saw Madagascar 3 this weekend.

With a cool $60.3 million, the animated family flick debuted on top, considerably beating out Ridley Scott's latest film's $51 million take. Last week's number one film, Snow White and the Huntsman fell to number three with $23 million while Men in Black III and The Avengers took in $13.8 million and $11.2 million, respectively.

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Box Office Breakdown: Snow White Slays Competition

Kristen Stewart as Snow White

Is it Chris Hemsworth's amazing hair? Was it the aggressive marketing campaign? Is Kristen Stewart actually a box office draw? Whatever it was, something prompted movie-goers this weekend to spend their dollars towards Snow White and the Huntsman -- approximately $56.2 million of them.

Men in Black 3, therefore, was bumped down from its short-lived number one spot to number two with $29.3 million. Marvel's The Avengers dropped to number three with a decent $20.2 million. Battleship dipped down one spot to number four with $4.8 million while The Dictator rounded out the top five with $4.7 million.

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Box Office Breakdown: MIB3 Travels to the Top of the Chart

Men in Black 3

Who says lightning can't strike thrice?

Although The Avengers had a good three weeks at the top of the box office, Will Screen's return to the big screen in Men in Black 3 took in $55 million, finally bumping the Marvel flick down to #2. The superheroes, however, didn't go down without a fight, taking in close to $37 million this Memorial Day weekend. Battleship sunk to #3 with $10.8 million while The Dictator fell to #4 with $9.6 million. Horror film The Chernobyl Diaries debuted at number five with $8 million.

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Read More | Box Office Mojo

Box Office Breakdown: Battleship Fails to Maneuver a Win

The Avengers

Nothing is quite like the force of The Avengers.

The superhero film took in $55 million this weekend, which was a 46% drop from last weekend, but it still managed to do more than double what Battleship's debut took in ($25.3 million). The Dictator also debuted this week, securing third place at the box office with $17.4 million. Dark Shadows dropped two spots to number 4 with $12.8 million while the new comedy What to Expect When You're Expecting debuted at number 5 with $10.5 million.

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Read More | Box Office Mojo

Brooklyn Decker, Rihanna Happy with Male Cast on Battleship

Rihanna and Brooklyn DeckerBrooklyn Decker and Rihanna loved being surrounded by men on the set of Battleship.

The former Sports Illustrated swimwear model and the "California King Bed" hitmaker appear in the action movie opposite actors including Liam Neeson and Taylor Kitsch and the pair loved working with their male counterparts because they are both tomboys at heart, although Brooklyn was jealous that Rihanna had more action scenes.

"Rihanna and I didn't get to spend too much time together and I don't want to speak for her but I think what we have in common is that we both loved being on set with boys, we're both tomboys at heart so it was great. There was a lot of gun envy, Rihanna got to fire lots of guns. I got to do gun training and stunt training but the scenes were cut," Brooklyn said.

Brooklyn stars as Samantha the daughter of Liam's character Admiral Shane, in the movie about a huge battle between aliens and a fleet of US navy warships and although she found the Irish actor intimidating at first, she loved working with him.

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Alexander Skarsgard Impressed with Rihanna On Set

Alexander SkarsgardAlexander Skarsgard was impressed with Rihanna's "work ethic" on the set of Battleship.

The True Blood actor starred alongside the singer in the big screen adaptation of the classic boardgame and he was amazed at her professional she was, considering it was her first movie acting role: "I was impressed by her work ethic. The days are long on a movie and we had weekends off but she'd go to perform at award shows. It was her first big acting job and she was so enthusiastic."

Alexander also revealed how he was initially unsure of signing up to Battleship, but was convinced to take on the role of Stone Hopper by director Pete Berg.

"'The deciding factor for me taking it was meeting the director, Pete Berg. He has a very interesting energy. It's a very big movie but my problem with films like that is sometimes you don't care about the characters, it's just about the explosions, which isn't much fun for an actor. Pete's interested in actors and he talked about my character and his relationships, rather than how cool the aliens would look. That was important. If you don't care if the characters live or die, it doesn't matter how cool the rest of it looks."


Rihanna: Battleship Made Me Fearless

Rihanna in BattleshipRihanna says appearing in Battleship has made her fearless.

The 24-year-old singer makes her acting debut opposite Taylor Kitsch and Brooklyn Decker in the movie and identified a lot with her character Petty Officer Cora Raikes.

"Definitely, I'm a fighter. I was able to identify with the character in lots of ways. She's tough and focused. But embodying her also helped me to become more fearless. I had an incredible experience on Battleship. I learned a lot about myself. I had to ask myself a lot of questions to get in touch with the right emotions. And it was great working as a team, for the first time in a long while it wasn't all about me."

Rihanna admitted she has always wanted to star in an action movie and is delighted by the finished movie: "Funnily enough, action was what I wanted to do. It seemed badass and cool. I didn't imagine I'd be fighting aliens, but Battleship was a great way to get into movies and it was a role I could do. I was blown away when I saw it. It's really fun."


Rihanna is a Natural Actress

Rihanna in 'Battleship.'Rihanna was a "natural" in Battleship.

The pop singer makes her movie debut in the forthcoming summer blockbuster alongside Taylor Kitsch and Brooklyn Decker; director Peter Berg was delighted with her performance.

"She was great. She has a very strong part. I was surprised no one had ever thought to hire Rihanna. I was a huge fan of her videos. Obviously she's sexy, but she had this real intensity. I'm like, 'Someone's going to get her.'"

Peter was most impressed by Rihanna's attitude and willingness to learn when they first met to discuss the movie: "When I met with her, she came in a T-shirt and jeans, no makeup, very natural. She was like, 'Look, I want to be an actress. Don't kiss my ass. Don't lie to me. Push me. Treat me as you would any other actor. Help make me good.' She is really, really good in Battleship."

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