Apparently, lightning does strike twice. At least, this seems to be the case for Sacha Baron Cohen. After gaining plenty of attention (and revenue) with Borat, Cohen turned homosexuality on its ear with his flamboyant character Bruno. The film is number one at the box office and already getting more press than you can shake a stick at, but that doesn’t mean he’s got the full support of the gay community.

Jarrett Barrios, soon-to-be president of GLAAD (Gay & Lesbian Alliance Against Defamation), issued a statement regarding Cohen’s character, saying the comedian used too many stereotypes in his depiction of a gay kid from Nebraska. The organization spoke to Universal Pictures about their concerns, but the studio maintains that Bruno is meant to challenge homophobia.

“Too often in its attempt to expose homophobia, it [the film] ends up opening up gay folks to new discrimination and violence,” said Barrios.

The editor-in-chief of Out magazine, however, expresses an opposite point of view. “Yes, he is puerile, offensive and utterly inappropriate, but so what?” Asked Aaron Hicklin in an Editor’s Letter. He says whether homophobia is “being lampooned or perpetuated is part of the tension that makes the movie work.”

Part of Cohen’s comedic genius is unapologetically poking at soft spots in this very politically-correct society, something that has delighted fans and enraged detractors.