Comcast is set to show off the next evolution of their Xfinity TV offerings, which they are calling Xfinity Spectrum, tomorrow at NCTA 2011. We've gotta say, Comcast has been long overdue for a revamp, and it's nice to see that the company is looking to step things up in a major way. As you see in the video, things are much more integrated and easier to navigate. You're even able to share things about your viewing habits with Facebook, and of course this is likely the way that Comcast will bring Skype to your television. No word yet on how long it'll take to roll these boxes out, or when it will start, but let's just keep our fingers crossed on that one. Hit the video above for a look at the new hotness.
In a puzzling move, Comcast announced today that they are going to be rebranding their broadband services under a new moniker: Xfinity. Seriously. Starting next week, Xfinity TV, Xfinity Internet, and Xfinity Voice will be rolled out to current Comcast customers in 11 markets, those being: Boston, Philly, Baltimore, DC, Chicago, Portland, Seattle, Hartford, Augusta, and Chatanooga, along with parts of the Bay area. Don’t expect any changes in the actual services you receive, this is just a name change, similar to when CableVision rebranded their services under the Optimum banner.
Expect a marketing blitz in the markets named above to start next Friday, including TV ads during the Olympics, print, and radio spots.
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