Three years after the Twitter 2007 launch at South by Southwest, Evan Williams announced @anywhere pages at SXSW 2010. This service allows web publishers to enable OAth Twitter logins, much like the Facebook Connect strategy. They are not the first web service with hundreds of millions of users to attempt this tactic. Hotmail users were able to use that log on on other sites via the Microsoft Passport service, after the software giant bought the first web mail provider in 1997. This account was used across all Microsoft platforms like Expedia and even shopping sites like Buy.com until it was ultimately removed from service in 2009. Today, Facebook Connect allows their 300+ million users to log on and make comments on thousands of sites and blogs. Twitters user base is much lower and they are a bit late to this strategy so it will be interesting to see how many sites will employ the service.
With a 10’s wide and thousands deep line to get in, the SXSW day three keynote of Evan Williams, one of the founders of Twitter was off to a rocky start. He started with an awkward announcement their latest service offering via a video demo and audio problems with the mic of the moderator Umar Haque.