Right now I'm at SXSW, sitting in on the Turntable.fm DJ Battle that's taking place over the next two hours. There are a few DJs on stage playing their best tracks in an attempt to rock the crowd, and as things are unfolding, I can see some real potential for Turntable.fm to bring something to the table that the Spotifys, Rdios, and Rhapsodys of the world just aren't able to deliver at the moment, especially now that Turntable has secured licensing rights from all four of the major record labels here in the U.S.
The rumor at SXSW is that attendance for Interactive badges is up by 40% from last year, which is pretty amazing when you consider that the 2009 attendance was 10,741. So the amount of people decending on Austin, TX to see the next Twitter or Foursquare make an appearance is around 15,000. It’s crazy to think that Foursquare just debuted last year and now it is the most talked about product so far at this year’s event (granted, things are just getting started.) Speaking of Foursquare, we’ll be covering their SXSW news, as well as that of what we consider to be their main competitor, Gowalla, in the next few days.
It also looks like some of the big names we’ve seen in the past are back in 2010 to take part in the festivities. I saw that Pepsi, Microsoft and Aol were still building their booths this morning.
Braden Young is covering SxSW 2010 for Gear Live. You can follow him on Twitter at @bradeny. Hit him with a tweet if there are any events or sessions you’d like him to hit up and cover!